About the RoleWe are looking for a Performance Marketing Specialist who is experienced in running and optimizing Google Ads and Meta Ads to generate high-quality leads and drive business growth.
The ideal candidate should have hands-on experience in lead generation, campaign optimization, audience targeting, retargeting, conversion tracking and performance analysis.
Key Responsibilities• Plan, create, manage and optimize Google Ads and Meta Ads campaigns.
• Develop and manage TOFU, MOFU and BOFU marketing funnels.
• Generate and improve the quality of leads for VR Garage.
• Conduct audience research, keyword research and competitor analysis.
• Create and test different ad creatives, ad copies, audiences and campaign strategies.
• Set up and manage retargeting campaigns for website visitors, video viewers and social media engagers.
• Monitor campaign performance and optimize based on CPL, CTR, CPC, conversion rate, CAC and ROAS.
• Set up and monitor Meta Pixel, Conversion API, Google Analytics 4 and Google Tag Manager.
• Track leads from advertising campaigns through the CRM and analyze lead quality.
• Coordinate with the sales team to understand lead quality and improve campaign performance.
• Manage advertising budgets efficiently and scale successful campaigns.
• Prepare weekly and monthly performance reports with actionable insights.
• Continuously research recent advertising strategies, trends and opportunities.