Primary Responsibilities
Planning Ownership
• Own the full planning process on assigned accounts — brief through flowchart, R&F; analysis, channel rationale, and measurement framework — with limited oversight required.
• Interrogate every brief before planning begins.
• Is the budget sufficient for the stated goals?
• Are the KPIs measurable and connected to business outcomes?
• Is the audience defined specifically enough to drive targeting decisions?
• Apply R&F; benchmarks to validate that plans achieve media sufficiency.
• Build channel mix rationale grounded in audience insight, not habit or default allocation.
• Connect media decisions to the client's growth challenge, not just their channel preferences.
• On accounts without an embedded Strategy resource, hold the strategic foundations: 5C's analysis, growth challenge articulation, and a workable comms framework to plan from.

Research & Audience
• Lead competitive and market research on assigned accounts using MediaRadar, Pathmatics, and category sources — surfacing what it means for the plan, not just what it shows.




• Build and analyze audience profiles using Scarborough, Arima, Experian, and Placer.ai, translating behavioral insight into channel and messaging implications.
• Stay current on media effectiveness research, channel best practices, and industry trends — bring them to the plan proactively, not when asked.

Measurement & Performance
• Collaborate with analytics on defining KPIs and success metrics before the plan is finalized.
• Support with measurement frameworks that connect media activity to business outcomes.
• Monitor in-flight performance and flag pacing issues, R&F; shortfalls, or optimization opportunities.

Team Development
• Provide direct guidance and feedback to Associate Manager(s) and Associate Planners.
• Review junior planners' work with a coaching lens — explain the why, not just the fix.
• Model the brief interrogation and planning rigor you expect from others.

Tools & Operations
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📌 MANAGER - MEDIA PLANNING (Bengaluru)
🏢 Bandhan Technologies
📍 Bengaluru