At TruNativ, we’re redefining the way India thinks about nutrition. Health isn’t just about recovery or aging it’s about living at your peak, every single day. The shift is happening: from addressing deficiencies to proactively optimizing well-being. And we’re leading this movement with science-backed, effortless nutrition solutions designed for modern lifestyles. We’re not just a brand; we’re a revolution in how nutrition fits seamlessly into daily life making better health accessible, achievable, and sustainable for everyone.If you’re passionate about innovation, impact, and transforming lives, join us in shaping the future of nutrition
TruNativ #FuelBetter #JoinTheMovement #NowHiring
Trunativ has been recently backed by Emami Limited & Mr. Nithin Kamath - Zerodha Rainmatter .Know more about us: http://www.trunativ.co
Role: Performance Marketing Lead- D2C
Department: Performance Marketing
Location: Andheri, Lower Oshiwara (100% Work from Office)
Reports to: Business Head- D2C
About the role
TruNativ is a science-led nutrition and wellness brand.
Our website is the next big growth channel. You will lead the paid acquisition function behind it, setting the strategy, owning the numbers and building a team that runs Meta and Google with discipline.
What you'll own
• Paid growth strategy: Set the plan for how paid acquisition grows website revenue, including channel mix, budget allocation, targets and priorities for each quarter.
• Efficiency and profitability: Own CAC, website ROAS, MER and contribution margin by SKU. Decide where the budget goes and where it stops.
• Team leadership: Lead the Meta and Google channel heads and, through them, two executives. Set explicit goals, run weekly reviews, coach and raise the bar on quality.
• Testing and learning: Build the testing roadmap across creative, audiences, offers and structure. Make sure every test has a hypothesis, a decision rule and a documented result.
• Account quality: Audit both channels r