Devastram is a premium devotional luxury brand creating handcrafted attire and accessories for deities. We are building a modern, aspirational devotional brand with a robust D2C presence and ambitious growth plans across India. Website Link - www.devastram.com
We are looking for a Performance Marketing Manager who can take ownership of our paid acquisition engine and help us scale revenue profitably.
Key Responsibilities
• Meta Ads — Primary Responsibility
• Plan, launch and manage Meta campaigns across Facebook & Instagram.
• Manage Prospecting, Retargeting, Advantage+ and product/catalogue campaigns.
• Develop audience strategies across interests, behaviours, lookalikes and first-party data.
• Continuously test:
• Creatives
• Hooks
• Ad copies
• Offers
• Audiences
• Placements
• Campaign structures
• Identify winning creatives and scale them systematically.
• Monitor frequency, CTR, CPM, CPC, ATC, CVR, CAC and ROAS.
• Google Ads
• Manage and optimize Google Search, Shopping/PMax and remarketing campaigns.
• Improve product feed quality and campaign-level product performance.
• Identify high-intent search terms and build campaigns around them.
• Work closely with the website/catalogue team to ensure products are properly available for advertising.
• Revenue & Profitability
• Own the paid marketing revenue target.
• Work towards maintaining healthy CAC, ROAS and contribution margins.
• Understand the relationship between AOV, COGS, discounts, returns/RTO, shipping and CAC.
• Identify opportunities to increase AOV through bundles, cross-sells and higher-value products.
• Do not optimize campaigns only for platform ROAS — understand actual business profitability.
• Creative Strategy
• Work closely with the content and creative team to create performance-driven creatives.
• Analyse which:
• Products
• Visual styles
• Hooks
• Offers
• UGC formats
• Founder-led content
• Product demonstrations are generating purchases.