Programmatic Associate
Position Scope:
Zeta Global is at the forefront of data-driven programmatic campaign management across all digital channels.
The Programmatic Associate must have a proven track record of success in all aspects of programmatic campaign
management, including trafficking, optimization, and campaign reporting. As a valued member of the division, you
will have a tremendous amount of responsibility and support to help you exceed campaign performance targets. The
ideal candidate will have a thorough understanding of programmatic display and video campaign management.
Candidates with similar marketing experience.
Responsibilities:
• Manage large cross-channel media budgets across display channels and aim to maximize ROI on
performance-oriented campaigns.
• Work closely with US account management teams to ensure accuracy in set up, strategy and execution for
recent launches.
• Ensure that end-to-end display campaigns are run effectively, including tagging, trafficking, and
optimization.




• Work with the account management team to deliver reporting and campaign updates as needed.
• Must be willing to work during US Eastern Standard Time hours.
Requirements:
• 2+ years of experience managing performance campaigns on display inventory
• Zeta DSP training will be provided, but experience with DSPs is a plus (DV360/AppNexus)
• Demonstrated track record of effectively optimizing CPM inventory to reach CPA/CTR goals
• Deep knowledge of the programmatic ecosystem
• Demonstrated analytical ability
• Fluent English

Company Summary

Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Our t

📌 Programmatic Associate (Bengaluru)
🏢 Zeta Global
📍 Bengaluru