ROLE PURPOSE
The Manager - Sales Analyst - will play a critical role in driving data-driven decision-making, forecasting, performance management, and commercial insights across global student recruitment markets.
KEY RESPONSIBILITIES
Sales Reporting & Business Performance
• Develop and maintain executive dashboards and management reports.
• Track Leads, Applications, Offers, Payments, Visas, and Enrolments.
• Monitor performance across markets, campuses, channels, and teams.
• Deliver insights and recommendations to improve business outcomes.
Forecasting & Pipeline Analytics
• Build forecasting models using trends, pipeline data, and conversion metrics.
• Analyse the recruitment funnel from Lead to Enrolment.
• Develop base, upside, and downside scenarios.
• Identify risks and opportunities impacting future performance.
Market Intelligence & Commercial Insights
• Monitor competitor activity, market demand, and recruitment trends.
• Track visa regulations and economic factors.
• Conduct market chance and risk assessments.
KPI MANAGEMENT & SALES PRODUCTIVITY
Key Metrics:
Lead-to-Enrolment Conversion, Application Conversion, Pipeline Velocity, Revenue, Productivity, CPL and CPE.
• Identify performance gaps and funnel leakages.
• Develop scorecards and benchmarking frameworks.
• Drive continuous improvement.
CRM GOVERNANCE & DATA MANAGEMENT
• Ensure CRM data accuracy and integrity.
• Maintain reporting accuracy and KPI definitions.
• Improve CRM adoption and reporting utilization.
• Resolve data quality issues.
PROCESS IMPROVEMENT & AUTOMATION
• Automate recurring reporting processes.
• Improve efficiency through analytics tools.
• Develop scalable dashboards and reporting solutions.
CRO PERFORMANCE & COMMISSION MANAGEMENT
• Manage commission reporting and validation.
• Monitor productivity and performance metrics.
• Partner with Finance and Operations teams.
CROSS-FUNCTIONAL COLLABORATION
Collaborate with Sales, Pre-Sales, Admissions, Visa Operat
📌 Manager – Sales Analyst (Noida)
🏢 GEDU
📍 Noida