Exp: 5+ years

Location: Coimbatore

Coventus is an AI-focused technology company helping businesses modernize operations through intelligent automation, software solutions, and practical AI adoption. This is an chance for a marketing leader to help shape how we communicate our value, build scalable demand generation programs, and position Coventus in a fast-moving market.

The ideal candidate is curious, hands-on, and excited to continuously learn, test, and implement new marketing technologies, including AI-enabled tools, automation platforms, personalization techniques, and data-driven campaign strategies. In this role, you will not only drive marketing execution you will help define how modern AI-powered marketing can support growth.

This role leads B2B email marketing strategy, campaign execution, marketing automation, and performance optimization to generate qualified leads, improve engagement, and support pipeline growth.

The role works closely with sales & marketing leadership,



and subject matter experts to align campaign strategy with business development priorities and ensure timely follow-up on qualified leads.

Key Responsibilities

• Develop, execute, and optimize B2B email marketing campaigns, nurture programs, and lifecycle marketing initiatives to drive lead generation, engagement, and pipeline growth.
• Design and manage marketing automation workflows, customer journeys, lead scoring models, and segmentation strategies to improve lead-to-opportunity conversion.
• Build and maintain automated campaigns for webinars, content downloads, re-engagement, sales-stage nurturing, and customer retention.
• Analyze campaign performance and funnel data to identify conversion bottlenecks and implement optimization strategies.
• Manage CRM and marketing automation platform integrations, ensuring data accuracy, database hygiene, and seamless lead flow.
• Monitor email deliverability, engagement metrics, and compliance while implementing best practices for i

📌 Senior Email Marketing Lead (Coimbatore)
🏢 vBots
📍 Coimbatore