Role Summary

The YouTube Manager will be responsible for managing the day-to-day operations, optimization,

and performance analysis of one or more YouTube channels. This role requires a robust

understanding of YouTube’s publishing systems, analytics, and best practices, along with the

ability to collaborate closely with editorial and video production teams.

The ideal candidate is analytical, detail-oriented, and experienced in managing and growing

long-form video content on YouTube.

Key Responsibilities

• Channel Management & Publishing
• Manage end-to-end YouTube publishing, including uploads, scheduling, metadata,

chapters, playlists, end screens, and cards

• Ensure accuracy, consistency, and compliance with platform best practices
• Maintain organized channel structure and content archives
• Optimization & Performance
• Optimize titles, descriptions, tags, and thumbnails to improve CTR and discoverability
• Conduct ongoing performance reviews and recommend optimization improvements
• Support A/B testing initiatives for thumbnails and titles where applicable




• Analytics & Reporting
• Monitor and analyze key performance metrics such as views, CTR, watch time,

retention, impressions, and subscriber growth

• Prepare regular performance reports with actionable insights
• Identify trends and patterns to inform future content and publishing strategies
• Cross-Functional Collaboration
• Work closely with editorial, scripting, design, and video teams to align content quality

with platform performance

• Provide data-backed feedback on pacing, hooks, and format effectiveness
• Support distribution strategies including Shorts, Community posts, and cross-platform

promotion

Required

Qualifications & Experience

• 2+ years of experience managing YouTube channels for media organizations, creators,

or brands

• Proven experience working with long-form video content
• Strong understanding of YouTube Studio, analytics, and platform mechanics
• Experience with cont

📌 YouTube Manager (India)
🏢 The Better India
📍 India