URGENT REQUIREMENT OF BRAND MARKETING LEAD

Location: Ahmedabad

We are hiring for Brand Marketing Lead Profile – Total 5 Vacancies.

Job Responsibilities

• Develop and execute comprehensive brand marketing strategies to strengthen the brand's presence and achieve business objectives.
• Conduct market research and competitor analysis to identify trends, opportunities, and consumer insights to inform brand strategy.
• Define brand positioning, brand voice, and brand guidelines, ensuring consistency across all touchpoints.
• Oversee the creation and execution of integrated marketing campaigns, including digital advertising, social media, content marketing, and PR initiatives.
• Collaborate with internal teams, including design, content, and product, to develop compelling and engaging brand assets, such as visuals, videos, and written content.
• Measure and analyze brand performance metrics, track campaign effectiveness, and make data-driven recommendations for continuous improvement.
• Stay updated with industry trends and best practices in brand marketing,



bringing innovative ideas and strategies to enhance brand’s presence.
• Manage external vendors and agencies to ensure the successful execution of brand marketing initiatives within established budgets and timelines.

Skills & Qualification

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• Proven work experience in brand marketing, preferably in the travel or e-commerce industry.
• Solid understanding of brand strategy, positioning, and brand management principles.
• Demonstrated experience in developing and implementing successful brand marketing campaigns across various channels.
• Proficient in analyzing market research data, consumer insights, and competitor analysis to inform brand strategies.
• Excellent written and verbal communication skills with the ability to create compelling brand narratives and messaging.
• Creative thinker with a keen eye for design and aesthetics.
•

📌 Brand Marketing Lead (Ahmedabad)
🏢 Mazda Group
📍 Ahmedabad