Job Description:

General Manager - Sales Channel & Business Development

Department / Reporting

Department: Sales & Business Development
Reports To: Managing Director / CEO
Experience Required: 15+ years
Industry Preference: Batteries, Inverters, UPS, Solar

Job Purpose

To build and lead Naxion Energy complete sales organization across India by developing scalable channel networks, institutional partnerships, and sales processes. The role owns revenue growth, channel strategy, team development, sales systems, and market expansion.

1. Sales Strategy & Business Growth

- Own annual and long-term sales roadmap
- Define market entry strategy by geography and product
- Build revenue targets
- Drive UPS/Inverter, Batteries, BESS and OEM growth
- Develop pricing, positioning and competitor strategy

2. Channel Network Development

- Build nationwide network of stockists, distributors, dealers and installers
- Define channel structure
- Appoint and activate partners
- Create distributor profitability models
- Drive primary and secondary sales

3. Sales Team Leadership

- Build and manage RSMs, ASMs and Sales Executives




- Hire and train teams
- Set targets and review performance
- Establish accountability systems

4. Sales Systems & Processes

- Implement CRM discipline
- Build dashboards and reporting systems
- Track revenue, inventory, collections, dealer activation and market coverage

5. Incentive & Channel Programs

- Create ASM/RSM incentive structures
- Develop distributor/dealer schemes
- Build loyalty programs for installers and influencers

6. Strategic Partnerships

- Develop OEM, Solar, EPC, Telecom, Defence, Government and Industrial relationships
- Own strategic account growth

Required Experience

- 15+ years sales experience
- 5+ years managing regional/national teams
- Built distributor/dealer networks
- Managed 25+ member sales organizations
- Scaled revenue significantly

KPIs

- Revenue achievement
- Distributor and dealer growth
- Secondary sales
- Geographic expansion
- Team performance
- Collections
- Strategic account wins

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