1. Execution of unit specific initiatives in E&D;, Grocery, and Convenience channel as per plan shared
2. Ensure outlet activation execution as per RED standards
3. Ensure support development and implementation of unit activation plans, using approved national/regional channel standards.
4. Planning of standard approved activation elements & other marketing collaterals
5. Execution and portfolio management as per the plan shared
Across depots & distributors
1. Execution of local initiatives
2. Tracking of systems and evaluation process
3. Local Initiatives to scale up the national/regional program
Analysis and Reporting
1. Activation as per RED / DEEP RED to do list.
2. Identify gaps & growth opportunities in various channels as per PITA model
3. Tracking of competition activities
4.
Ensure activation in market through analysis RSA data
Supervises: None
Direct Reports: None
Geographical Scope:
Reports To: Area Channel Manager/Channel Manager
Key Customers:
Internal Customers: Sales Team at the Unit, Finance, RTM