Role & responsibilities

Sales Planning & Business Growth

- Develop regional and national sales strategies to achieve machinery loan disbursement targets.
- Analyze business performance trends and identify growth opportunities across products, geographies, and customer segments.
- Collaborate with sales leadership to define annual, quarterly, and monthly business plans.
- Support expansion into recent markets, dealer networks, OEM relationships, and channel partnerships.

Business Analytics & Performance Tracking

- Create MIS dashboards and productivity reports for sales teams.
- Monitor branch-wise, region-wise, and channel-wise performance.
- Analyze conversion ratios, sourcing quality, approval rates, portfolio yield, and profitability.
- Identify gaps in funnel performance and recommend corrective actions.

Channel & Partnership Strategy

- Develop strategies for OEM, dealer and direct sourcing channels.
- Evaluate channel productivity and optimize sourcing mix.
- Work closely with business teams to enhance partner engagement and acquisition.

Market Intelligence

- Conduct market research on industry trends, competitor offerings, pricing, and customer behavior.
- Track NBFC and banking competitors in equipment and machinery financing space.
- Provide actionable insights to management for strategic decision-making.

Sales Productivity Enhancement





- Design incentive structures and sales contests to improve productivity.
- Support deployment of digital tools, CRM systems, and lead management processes.
- Recommend process improvements to reduce turnaround time and improve customer experience.

Stakeholder Management

- Partner with Credit, Risk, Product, Operations, Collections, and Finance teams.
- Support management reviews with business performance analysis and strategic recommendations.
- Present business insights and growth initiatives to senior management.

Preferred candidate profile

- MBA in Marketing, Finance, or Strategy with 2-5 years of experience in NBFCs, Banks, Equipment Finance, SME Lending, or Commercial Lending businesses.
- Proven expertise in Sales Strategy, Business Planning, Performance Management, Business Analytics, and market-driven growth initiatives.
- Strong understanding of Machinery Finance, Dealer/OEM ecosystem, channel management, and portfolio growth.
- Advanced analytical skills with hands-on experience in MIS, Excel, Power BI/Tableau, CRM analytics, financial analysis, and sales forecasting.
- Demonstrated ability to drive disbursement growth, improve sales productivity, optimize channel profitability, and collaborate effectively with senior leadership and cross-functional teams.

📌 Sales Strategy Manager (Pune)
🏢 Electronica Finance
📍 Pune