The Leadership role will lead revenue growth across Experience Centres by leveraging design as the primary conversion driver. This role goes beyond traditional sales leadershipit requires a design-first mindset, where customer journeys, storytelling, and space planning directly influence buying decisions and overall business performance.
Your Key Responsibilities:
Revenue Ownership & Sales Strategy
- Own and exceed annual sales targets and revenue KPIs
- Develop and execute growth strategies for Experience Centre sales
- Drive walk-in to conversion ratios through design-led selling
- Monitor sales funnel, pipeline, and closures across locations
Design-Led Sales Conversion
- Leverage design storytelling to enhance customer engagement and decision making
- Ensure all designs are Customer-centric, Budget-aligned & Functional and execution-ready
- Improve design-to-sales conversion rates and reduce drop-offs
- Build differentiated value propositions through design concepts
Team Leadership (Design + Sales)
- Track and optimize Conversion rates, Customer satisfaction (CSAT) & Sales performance metrics
- Lead, mentor, and manage large design teams (50100+ designers)
- Hire and onboard top design talent
- Drive continuous training and upskilling programs
Design Operations & Efficiency
- Oversee end-to-end design lifecycle from brief to final output
- Improve Design turnaround time (TAT), first-time-right designs & Reduction in rework
Customer Experience & Relationship Management
- Build solid, long-term customer relationships
- Ensure a premium and seamless customer experience across touchpoints
- Partner with customers to understand needs and deliver tailored solutions
Data-Driven Decision Making
- Track and optimize Conversion rates, Customer satisfaction (CSAT) & Sales performance metrics
- Analyze customer trends, behavior, and market insights
- Use data to refine sales strategies and design approaches
Performance & Metrics
- Track and improve:
- o Design-to-sales conversion rates
- o Customer satisfaction (CSAT)
- o Design approval timelines
- Use data and feedback to continuously refine processes
Customer Experience & Conversion
- Ensure designs are:
- Customer-centric
- Functional and feasible
- Aligned with budget expectations
- Partner with sales teams to improve conversion through design storytelling
Cross-Functional Collaboration
- Work closely with:
- Operations
- Sales
- Execution / Project teams
- Ensure seamless transition from design execution
Experience & Education
- Bachelors degree in Architecture / Interior Design / Civil Engineering
- Advanced certifications or MBA (preferred)
- 1218+ years of experience in design + Sales roles
- Proven track record in sales leadership roles or revenue ownership
- Experience in interiors, home design, retail, or experience-driven businesses Ability to balance creativity with execution and commercial outcomes
Key Skills and Attributes:
- Strong design sensibility + commercial acumen
- Proven ability to drive sales and lead large teams
- Expertise in customer experience and retail environments
- Excellent communication, negotiation, and presentation skills
- Data-driven and highly analytical mindset
- Ability to influence stakeholders including senior leadership