Job Description: Brand Executive - Mia

Job Description

Unique Job Role

Brand Executive _ Mia

Function

Marketing

Reporting to

Marketing Manager

Business

Corporate

Grade

Date

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Role Overview

The social media and content manager at Mia is responsible for developing and executing a compelling content strategy that reflects the brands identity, values, and aesthetic. This role manages Mia’s social media channels, creates and curates high-quality content, and ensures consistent storytelling across all platforms. Using performance insights, the role continuously optimizes content to increase brand awareness, engagement, and conversions while staying ahead of social trends. The key success criteria is to have key conversation themes and humanise the brand on social platforms.

External Interfaces

Internal Interfaces

- Agencies (Creative, Social Media, Content)
- Vendors

- Marketing Team
- Design team
- Visual merchandising team
- Retail team

Job Requirements

Education

- MBA in marketing

Relevant Experience

- 5 - 6 years of experience in marketing in similar industry

Behavioural Skills

- Thinks big
- Business savvy
- Entrepreneurial drive
- Nurture relationship
- Influence for impact
- Ability to lead diverse team
- Accountability
- Believes in people
- Curious
- Is passionate about categories and products

Knowledge

- Knowledge of digital and social media marketing
- Brand and communications knowledge
- Content and Influencer Marketing

Why Join Mia?

- Work with a purpose-led, design-first brand in the jewellery division of Titan Company
- Collaborate with a young, cooperative, creative,



and dynamic team.
- Shape the voice of a young leading brand that celebrates individuality and self-expression.

Process Contributions

Process Contribution

Process Outcome

Performance Measure

Brand Engagement & Community Growth

1. Track engagement rate, follower growth, comments, saves, shares, and DMs across social platforms

2. Measure how effectively content builds an active, loyal community around the Mia brand

3. Reflects brand affinity, storytelling strength, and community management quality

- Social Media strategy aligned to the brand strategy
- Annual calendar for social conversations

- Achievement against the plan
- Adherence to timelines
- Adherence to guidelines

Content Development & Performance Management

1. Monitor reach, impressions, video views, and top-performing content formats (Reels, posts, stories)

2. Ensure all content aligns with Mia’s visual identity, tone of voice, and brand guidelines

3. Evaluates the success of content strategy in increasing brand awareness and recognition

- Continuous improvement in the engagement scores
- Continuous rise in the brand followers

- Brand engagement score
- Adherence to branding guidelines

Sales & Campaign Impact from Social Media

1. Track website traffic, product clicks, and conversions driven by social media content

2. Measure performance of launches, promotions, influencer collaborations, and seasonal campaigns

3. Demonstrates the ability to translate creative content into measurable commercial results

- Brand Scores
- Digital Metrics

- Adherence to the plan
- Brand engagement score

📌 Social Media And Content Specialist (6 month contract) (Bengaluru)
🏢 Titan Company
📍 Bengaluru