- Drive marketing of existing financial products through relevant messaging and digital channels.
- Develop targeted customer communications for offers, services and campaigns.
- Support marketing strategy and execution for recent product launches.
- Coordinate with creative/marketing agencies for campaign assets.
- Monitor campaign performance using open rates, click rates and business metrics.
- Conduct A/B testing and optimize marketing campaigns.
- Analyse customer/campaign data to improve marketing effectiveness.
Key Skills:
Digital Marketing | Product Marketing | Campaign Management | A/B Testing | Customer Communication | Data Analysis | Agency Coordination | Financial Products