Key Deliverables (Essential functions & Responsibilities of the Job): As a Commercial Manager, your main goal is to lead your team, drive sales, and manage the store's overall performance. Your key responsibilities include: 1. Team Leadership: • Build a Solid Team: Develop a motivated and high-performing team that is committed to achieving goals. • Lead by Example: Encourage your team and create opportunities to boost sales through positive leadership. • Manage Performance: Oversee Section Managers and store staff, offering guidance and coaching to improve performance. 2. Sales & Store Operations: • Drive Sales: Promote sales growth by analyzing trends like footfall, customer conversion rates, and average purchase value (UPT). • Achieve Sales Targets: Ensure the store meets its sales targets and adjust strategies when needed to stay on track. • Seasonal Planning:
Make sure the store is prepared for seasonal events and has the right staffing levels in place. 3. Store Presentation & Competition: • Implement Brand Guidelines: Follow and enforce guidelines for visual merchandising (VM) and marketing to maintain the brand image. • Stay Competitive: Keep an eye on local competitors and take steps to gain an advantage in your market. 4. Customer Experience: • Connect with Customers: Build strong relationships with customers by understanding their needs and preferences. • Respond to Feedback: Listen to feedback from both customers and staff, and share valuable insights with relevant departments for improvement.