Key Responsibilities

- Develop and execute trade marketing strategies aligned with overall business and sales objectives.

- Plan and manage trade promotions, schemes, discounts, visibility programs, and retailer engagement activities.

- Drive product visibility and brand presence across distributors, dealers, retailers, and other trade channels.

- Coordinate with Sales, Marketing, Product, and Finance teams to implement trade marketing initiatives effectively.

- Analyse market trends, competitor activities, customer behaviour, and channel performance to identify growth opportunities.

- Develop and manage trade marketing budgets and ensure effective utilization of promotional spends.

- Plan and execute recent product launches, seasonal campaigns, in-store promotions, and channel-specific activations.

- Monitor the effectiveness and ROI of trade promotions and recommend corrective actions.





- Develop merchandising guidelines and ensure proper implementation of branding and visibility standards at outlets.

- Manage relationships with distributors, dealers, retailers, and key channel partners.

- Track sales performance, market share, distribution, and promotional effectiveness across trade channels.

- Conduct market visits and gather feedback from sales teams, channel partners, and customers.

- Prepare regular trade marketing MIS, performance reports, and management dashboards.

- Identify opportunities to improve distribution, retailer engagement, product penetration, and channel growth.

- Ensure timely execution of trade marketing plans within approved budgets and company policies.

- Lead and guide the trade marketing team and coordinate with regional sales teams for effective execution.

📌 Trade Marketing Head (Hyderabad)
🏢 Nextenti Tech
📍 Hyderabad