Key Responsibilities

1. Business Development & Sales

a) Develop and execute sales strategies for End-of-Line packaging automation solutions across the assigned geography.

b) Identify new customers, applications, industries and market opportunities.

c) Develop relationships with senior decision makers including Plant Heads, Production Heads, Engineering Heads, Packaging Heads, Purchase Heads, Operations Heads and Business Owners.

d) Generate and qualify leads through direct customer engagement, industry networks, OEM relationships and system integrators.

e) Drive the complete sales cycle from opportunity identification and requirement understanding through proposal, negotiation and order closure.

f) Achieve agreed revenue, margin and business-development targets.

g) Develop long-term strategic customer relationships and generate repeat business.

h) Maintain a strong sales pipeline and provide regular forecasts and opportunity updates to management.

2. EOL Packaging Automation Solution Selling

The candidate should be able to understand and sell complete or modular automated packaging-line solutions covering areas such as:

a) VFFS Vertical Form Fill Seal

b) HFFS Horizontal Form Fill Seal

c) Rigid packaging systems

d) End-of-Line packaging automation

e) Conveyor systems

f) Material-handling systems

g) Case packing

h) Carton handling and automation

i) Robotic palletizing

j) Automated palletizing systems

k) Stretch wrapping

l) Strapping systems

m) Labelling systems

n) Coding and marking systems

o) Checkweighing systems

p) Inspection and vision-based systems

q) Packaging-line integration

r) Robotic automation

s) Automated Guided Systems / AGV-related solutions

t) Serialization and traceability systems

u) Industry 4.0-enabled packaging automation

The candidate should also be capable of understanding the complete packaging-line workflow and identifying opportunities for automation, integration and productivity improvement.

3. Customer Requirement & Solution Development

a) Conduct customer visits and understand existing production and packaging processes.

b) Identify bottlenecks, manual intervention points, productivity gaps and automation opportunities.

c) Work with technical/application teams to develop suitable solutions.

d) Understand machine layouts, line configurations and integration requirements.

e) Interpret and utilize AutoCAD drawings for customer discussions, solution development and project execution.

f) Generate,



review and modify AutoCAD-based layouts/drawings wherever required.

g) Coordinate with engineering and application teams for technical feasibility and solution costing.

h) Prepare and deliver technical-commercial presentations and proposals to customers.

i) Participate in customer trials, demonstrations, technical discussions and negotiations.

4. OEM & System Integrator Management

a) Develop and manage relationships with packaging machine OEMs and system integrators.

b) Identify potential technology partners and solution providers.

c) Develop strategic alliances for integrated packaging automation opportunities.

d) Coordinate with OEMs, machine builders, robotics companies and automation partners for project execution.

e) Manage commercial and technical discussions with external partners.

f) Develop an ecosystem of reliable OEMs and technology partners for EOL automation solutions.

5. Strategic Account Management

a) Build strong relationships with key customers and decision makers.

b) Map customer organizations and identify multiple business opportunities across plants, locations and product lines.

c) Develop key-account plans for strategic customers.

d) Track customer expansion, new production lines, capacity additions and automation requirements.

e) Identify cross-selling and up-selling opportunities.

f) Maintain regular engagement with key accounts to understand future requirements.

6. Technology & Industry 4.0

The candidate should demonstrate an interest in emerging technologies in packaging automation and industrial manufacturing.

Exposure to the following will be an advantage:

a) Robotic palletizing

b) Robotics and cobots

c) Automated Guided Vehicles / AGVs

d) Serialization and traceability

e) Vision inspection

f) Digital production monitoring

g) Industry 4.0

h) IoT-enabled automation

i) Data-driven production optimization

j) AI-based productivity and optimization tools

Exposure to AI platforms and AI-enabled tools for sales, productivity, market analysis,



solution optimization or business-process improvement will be an added advantage.

7. Reporting & Sales Management

a) Maintain accurate CRM and sales pipeline information.

b) Prepare periodic sales reports, forecasts and opportunity analyses.

c) Track leads, enquiries, proposals, negotiations and closures.

d) Monitor competitor activity and market developments.

e) Provide management with insights on market opportunities, customer requirements and emerging technologies.

f) Prepare presentations and business reviews for senior management.

Desired Candidate Profile

The ideal candidate should possess:

a) 10+ years of relevant experience in packaging machinery, packaging automation or industrial automation sales.

b) Strong experience in End-of-Line packaging automation.

c) Excellent industry relationships and a strong network of decision makers.

d) Proven ability to develop and close B2B industrial/technical sales opportunities.

e) Strong understanding of automated packaging lines.

f) Experience dealing with OEMs, system integrators, machine builders and industrial customers.

g) Ability to understand customer applications and translate requirements into technical-commercial solutions.

h) Good understanding of AutoCAD drawings, layouts and machine-line configurations.

i) Robust negotiation and commercial skills.

j) Excellent communication and presentation skills.

k) Strong analytical, reporting and relationship-management capabilities.

l) Willingness to travel extensively across the assigned geography.

Preferred Industry Exposure

Candidates with experience in the following areas will be preferred:

Packaging Machinery | EOL Automation | Factory Automation | Material Handling | Robotics | Conveyor Systems | Case Packing | Carton Handling | Palletizing | Stretch Wrapping | Strapping | Labelling | Coding & Marking | Checkweighing | Inspection Systems | Serialization | Traceability | Industry 4.0

Key Competencies

Technical

1. Packaging-line automation
2. EOL automation
3. Material handling
4. Robotics
5. Machine integration
6. AutoCAD drawings
7. Industrial automation

Commercial

1. Solution selling
2. B2B sales
3. Key-account management
4. Negotiation
5. Business development
6. Strategic partnerships

Behavioural

1. Excellent communication
2. Strong relationship-building ability
3. Result orientation
4. Commercial acumen
5. Problem-solving mindset
6. Presentation skills

7. Ownership and accountability

📌 Sales Manager - End of Line Automation (Ahmedabad)
🏢 Aztec Fluids
📍 Ahmedabad