Role & responsibilities

Key Responsibilities

- Manage and develop business relationships with Modern Trade/key retail accounts including DMart and Reliance Retail.
- Achieve monthly, quarterly, and annual sales and revenue targets for the assigned territory/accounts.
- Manage primary and secondary sales and ensure consistent business growth.
- Develop and execute account-wise sales plans, targets, and business strategies.
- Coordinate with category buyers, commercial teams, distributors, and store teams for smooth business operations.
- Negotiate and manage listing, promotions, schemes, visibility, and trade margins within company guidelines.
- Ensure effective product availability and distribution across assigned stores.
- Monitor SKU-wise sales, stock availability, inventory levels, and sell-through.
- Identify gaps in distribution and implement corrective actions to improve sales.
- Plan and execute promotional activities, displays, branding, and in-store visibility.
- Track competitor activities, pricing, promotions, new launches, and market trends.
- Prepare and share regular MIS, sales reports, forecasts, and account-wise performance reports.
- Coordinate with supply chain and warehouse teams to ensure timely product availability and minimize stock-outs.
- Monitor outstanding payments and coordinate with finance/accounts teams for timely collection.
- Conduct regular market and store visits to assess product visibility, stock, pricing, and execution.
- Build strong relationships with key stakeholders at the account and store level.
- Identify opportunities for current store openings, new SKU listings, and business expansion.
- Ensure compliance with company policies, commercial terms, and modern trade agreements.

Key Accounts





The candidate should preferably have experience handling one or more of the following:

- DMart
- Reliance Retail / Reliance Smart
- Spencers
- More Retail
- Star Bazaar
- Metro / other organized retail chains
- Other regional modern trade/key accounts

Candidate Profile

Education: Graduate / MBA in Sales & Marketing preferred.

Experience: 4–8 years of relevant sales experience, preferably in FMCG / Consumer Goods / Food / Beverages / Personal Care / Home Care.

Mandatory / Preferred Skills

- Strong experience in Modern Trade Sales
- Experience handling DMart and/or Reliance Retail preferred
- Good understanding of Modern Trade business processes
- Strong negotiation and relationship-management skills
- Knowledge of primary & secondary sales
- Good understanding of schemes, promotions, margins and commercial terms
- Strong analytical and MIS skills
- Good communication and presentation skills
- Ability to manage distributors, stores and key account stakeholders
- Willingness to travel extensively within the assigned territory

Key Performance Indicators (KPIs)

- Achievement of sales targets
- Primary and secondary sales growth
- Distribution and numeric distribution
- SKU availability and fill rate
- New SKU/store listings
- Promotion and visibility execution
- Inventory and stock management
- Collection / outstanding control
- Account-wise business growth
- New business development

Preferred candidate profile

Candidates currently working as:

- Area Sales Manager – Modern Trade
- Modern Trade Sales Manager
- Key Account Executive / Manager
- Territory Sales Manager – Modern Trade
- Sales Manager – Organized Retail
- Business Development Manager – Modern Trade

Industry preference: FMCG / Food & Beverage / Consumer Durables / Personal Care / Home Care / Retail Products.

📌 Area Sales Manager-Modern Trade (Chandigarh)
🏢 Bambino
📍 Chandigarh