1. Role Purpose

To drive B2B power sales and customer acquisition for the renewable energy business by identifying potential commercial & industrial (C&I;) customers, developing power supply opportunities, negotiating commercial terms, and managing customer relationships to achieve revenue and margin targets.

2. Key Responsibilities

A. Power Sales & Business Development

- Identify and develop C&I; customers requiring renewable/conventional power.
- Build a pipeline of prospective customers across manufacturing, commercial and industrial segments.
- Generate leads through market intelligence, industry networks, referrals and direct outreach.
- Understand customer power consumption, contract requirements, open-access requirements and renewable-energy needs.
- Develop customer-specific power supply proposals in coordination with the commercial and power-trading teams.
- Drive negotiations on tariff, tenure, volume, payment terms and contractual conditions.
- Convert identified opportunities into signed contracts and commercial arrangements.

B. Power Market & Customer Intelligence

- Track electricity tariffs, demand-supply trends, market movements and competitor offerings.
- Develop an understanding of open access, captive/group captive, green power, RECs,



power exchanges and third-party power sale.
- Monitor state-wise regulatory developments affecting C&I; power sales.
- Identify opportunities arising from changes in tariffs, regulations and renewable-energy policies.
- Maintain a database of target customers, consumption profiles and potential business opportunities.

C. Customer Relationship Management

- Act as the primary commercial contact for assigned customers.
- Understand customer requirements and proactively address commercial/service issues.
- Maintain solid relationships with CFOs, Procurement Heads, Plant Heads, Energy Heads and senior management of customer organizations.
- Drive customer retention, renewals and opportunities for increased power supply.

D. Internal Coordination

Work closely with:

- Power Trading / Scheduling team power procurement and scheduling
- Renewable Energy team – generation availability
- Commercial & Finance – pricing, credit assessment, billing and collections
- Legal – PPA and contractual documentation
- Regulatory team – open-access and statutory requirements
- Operations – execution and customer servicing

📌 Sales Executive - Renewable Energy (Bengaluru)
🏢 Shahi
📍 Bengaluru