Job Summary

We are looking for a creative, strategic, and execution-focused Social Media & Brand Executive having experience of 3-5 years to build and strengthen our brand presence across digital platforms. The ideal candidate should have hands-on experience managing social media channels, developing brand identity, handling founder branding, creating engaging content, and driving PR initiatives.

Key Responsibilities Social Media Management

- Manage and grow the company's presence across LinkedIn, Instagram, Facebook, X, YouTube, and other relevant platforms.
- Plan, create, schedule, and publish engaging content aligned with the brand strategy.
- Develop monthly content calendars and execute campaigns.
- Monitor social media performance, analyze insights, and optimize strategies.
- Stay updated with the latest social media trends, algorithms, and best practices.
- Founder Branding
- Manage and optimize founders' LinkedIn profiles.
- Develop thought leadership content, including LinkedIn posts, articles, and newsletters.
- Build the founders' personal brands through consistent and impactful content.
- Coordinate interviews, speaking opportunities, and online engagements.

Brand Management

- Develop and maintain a solid and consistent brand identity.
- Create and manage the company's Brand Book, including brand guidelines, tone of voice, visual identity,



and messaging.
- Ensure brand consistency across all marketing and communication channels.
- Work closely with design and content teams to maintain high-quality brand communication.
- Content & Communication
- Collaborate with designers, video editors, and copywriters to produce compelling content.
- Oversee newsletters, blogs, case studies, and other marketing assets.
- Ensure all communication reflects the company's brand positioning.

PR & Brand Visibility

- Plan and execute PRactivities to improve brand awareness. Build relationships with media, influencers, and industry partners.
- Coordinate press releases, media coverage, interviews, and brand collaborations.
- Identify opportunities for awards, events, podcasts, and speaking engagements.

Preferred Qualifi cations

- Experience working with startups, fintech, or consumer brands. Knowledge of social media tools, Canva, or other creative tools. Basic understanding of SEO and content marketing.
- Key Performance Indicators (KPIs)
- Growth in social media followers and engagement. Increase in founder visibility and LinkedIn engagement. Brand awareness and share of voice.
- PRmentions and media coverage. Content performance and campaign ROI.
- Consistency in brand communication across all channels.

📌 Social Media Executive (Gurugram)
🏢 Solomon Capital
📍 Gurugram