Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.
- Market Penetration and Coverage:
Ensure that Walplast Tile Adhesives gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.
- Dealer Support and Inventory Management:
Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast Tile Adhesive and allied products by creating awareness and demand through influencers and client activation.
- Sales Strategy:
Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends,
economic indicators, and competitors.
- Resource Deployment:
Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.
- Revenue Growth:
Meet the company's customer acquisition and revenue growth targets by keeping the company competitive and innovative.
- Market Research:
Conduct regular market research to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a positive geographical understanding.
- Reporting:
Ensure complete compliance with the company's reporting requirements in both online and offline formats.
Preferred candidate profile
- 3-10 years of experience in channel sales for Tile Adhesives in Morena, Madhya Pradesh region.