Senior UX Designer

EXPERIENCE

4 to 5+ years of relevant experience in UX/Product Design

ROLE OVERVIEW

- We are looking for a Senior UX Designer who can design intuitive, scalable, and engaging digital experiences across B2C, B2B, and B2B2C applications. The role requires strong user-centric thinking, hands-on design expertise, and the ability to independently solve complex business and user problems.
- The designer will work closely with Product, Engineering, Business, Marketing, and other stakeholders to take problems from user research and discovery through design, validation, launch, and post-live improvement.

KEY RESPONSIBILITIES

- User Research & Problem Discovery - Conduct user interviews, field research, contextual observations, focus groups, and usability studies to deeply understand user needs and pain points.
- Work closely with end users, customers, partners, and business teams to identify opportunities for improving digital experiences.
- Translate qualitative and quantitative insights into clearly defined problem statements and design opportunities.
- Conduct competitor and market research to identify emerging UX patterns and industry best practices.
- UX & Product Design - Own end-to-end UX for assigned products and journeys, from problem discovery and information architecture to wireframes, prototypes, and final UI. - Design experiences across B2C, B2B and B2B2C ecosystems, considering the different needs and behaviours of customers, partners, sales users, and internal teams.
- Simplify complex business processes and workflows into intuitive and easy-to-use digital journeys. - Think through edge cases, personas, states, and scenarios to create comprehensive designs that can be clearly understood by Product,
- Engineering, and QA teams. - Balance user experience, business objectives, technical feasibility, and speed to market while making design decisions.
- Design Quality & Innovation - Bring fresh thinking and innovative solutions to complex design problems rather than relying only on established patterns.



- Create high-quality prototypes to communicate and validate design concepts.
- Continuously benchmark experiences against leading digital products and identify opportunities to raise the UX bar. -
- Ensure usability, accessibility, responsiveness, and consistency across experiences.
- Design Systems & Consistency - Contribute to building and evolving the organisation's design system. - Ensure consistent application of design principles, components, interaction patterns, and brand guidelines across applications.
- Identify opportunities to create reusable design patterns that improve both user experience and development efficiency.
- Cross-functional Collaboration & Execution - Partner closely with Product Managers and Engineering teams throughout the product development lifecycle. - Work closely with front-end engineers to ensure designs are technically feasible and accurately translated into production.
- Clearly articulate the rationale behind design decisions while being open to feedback and alternative perspectives. Participate in design reviews, sprint discussions, UAT, andimplementation reviews to ensure quality of execution.
- Demonstrate strong ownership and support teams during critical releases and delivery cycles.
- Post-Launch UX & Continuous Improvement - Ownership should extend beyond design hand-off. Monitor how released experiences perform and identify opportunities for improvement. - Review product analytics, adoption, funnel performance, user feedback, support issues, and other relevant signals to understand whether the design is solving the intended problem.
- Conduct post-launch user interactions and usability assessments and recommend iterative UX improvements.




- Partner with Product Managers to establish measurable UX outcomes for major journeys.

REQUIRED SKILLS & EXPERIENCE

- 45+ years of experience in UX Design, Product Design, Interaction Design, or a similar role. - Strong portfolio demonstrating end-to-end ownership of complex digital products and user journeys. - Experience designing for a combination of B2C, B2B and/or B2B2C products. - Robust expertise in Figma, prototyping, interaction design, user flows, information architecture, and design systems. - Strong understanding of user research, usability testing, accessibility, and responsive design principles. - Ability to convert complex business requirements into simple and intuitive experiences. - Experience working closely with Product Managers and Engineering teams in an Agile product environment. - Ability to use both user insights and product data to make design decisions. - Strong communication, presentation, stakeholder management, and collaboration skills.

PREFERRED EXPERIENCE

- Experience designing applications for large and diverse user bases, including users with varying levels of digital

proficiency. - Experience with sales, partner, financial services, insurance, fintech, healthcare, or enterprise

applications would be an advantage. - Experience designing mobile-first applications as well as responsive web/

desktop platforms. - Exposure to product analytics and behavioural analytics tools would be beneficial.

WHAT WE ARE LOOKING FOR

The ideal candidate should be more than a strong visual designer. We are looking for someone who is curious about

users, comfortable challenging assumptions, strong at solving complex problems, and willing to go into the field to

understand how products are actually being used.

The person should be able to independently take a problem from “What are we trying to solve?” to “Did the solution

actually work?”, while collaborating effectively with Product, Engineering, and Business teams

📌 Senior Ux Designer (Pune)
🏢 Star Health insurance
📍 Pune