Role & responsibilities

Job Summary

The State Sales Manager (SSM) is responsible for driving business growth, portfolio expansion, and profitability for the Construction Equipment (CE) Loan business across the assigned state (Tamil Nadu). The role involves developing dealer and manufacturer partnerships, managing sales teams, acquiring customers, ensuring portfolio quality, and achieving disbursement and revenue targets while maintaining compliance with company policies and regulatory requirements.

Key Responsibilities

Business Development & Sales

- Develop and execute state-level sales strategies to achieve construction equipment loan disbursement targets.
- Drive sourcing of new business through OEMs, dealers, direct sales channels, DSAs, and existing customer networks.
- Expand market share in construction equipment financing for products such as excavators, loaders, cranes, graders, compactors, transit mixers, and other heavy equipment.
- Identify high-potential markets, mining belts, infrastructure projects, and construction clusters for business acquisition.
- Ensure achievement of monthly, quarterly, and annual business targets.

Channel & Relationship Management

- Build and maintain strong relationships with OEMs, equipment dealers, distributors, and strategic partners.
- Strengthen partnerships with manufacturers such as Caterpillar, JCB, Tata Hitachi, Komatsu, Volvo CE, Hyundai, CASE, and others.
- Conduct regular dealer visits and business reviews to improve sourcing and productivity.
- Negotiate and implement channel engagement programs for business growth.

Team Management

- Lead, mentor,



and monitor Area Sales Managers, Relationship Managers, and Sales Executives across the state.
- Drive team productivity through regular reviews, coaching, and performance management.
- Ensure adequate manpower planning and capability development within the sales team.
- Foster a high-performance sales culture focused on customer acquisition and profitability.

Credit & Portfolio Management

- Coordinate with credit and operations teams for timely sanction and disbursement of loans.
- Ensure sourcing of quality business with acceptable risk parameters.
- Monitor portfolio quality, delinquency levels, and collection efficiency across the state.
- Support collection teams in resolving high-risk and overdue accounts.

Market Intelligence

- Track competitor offerings, market trends, pricing, and customer behavior.
- Provide insights on infrastructure development projects, government spending, and equipment demand trends.
- Recommend current products and market expansion opportunities based on field intelligence.

Process & Compliance

- Ensure adherence to regulatory guidelines, company policies, and audit requirements.
- Maintain accurate business forecasts, MIS reports, and sales dashboards.
- Ensure compliance with KYC, documentation, underwriting, and operational standards.

Key Performance Indicators (KPIs)

- Construction Equipment Loan Disbursements
- Asset Under Management (AUM) Growth
- Portfolio Quality and Delinquency Control
- Dealer/OEM Activation and Productivity
- Cross-sell Revenue
- Team Productivity Metrics
- Market Share Growth
- Collection Efficiency

📌 State Sales Manager (TN) - Construction Equipment Loans (Chennai)
🏢 Chola
📍 Chennai