- Digital Marketing Manager
- - Job Summary
- - Goldstone Hospitality is looking for a creative, analytical, and result-oriented Digital Marketing Manager to lead the company’s digital presence, online marketing, social media, performance marketing, content strategy, and digital brand growth.
- - The candidate will be responsible for developing and executing digital marketing strategies that increase brand awareness, customer engagement, online visibility, enquiries, bookings, footfall, and revenue across our hospitality brands.
- - Key Responsibilities
- - * Develop and execute comprehensive digital marketing strategies aligned with business and revenue objectives.
- * Manage the complete digital presence of the company and its hospitality brands.
- * Plan and manage Instagram, Facebook, YouTube, Google Business Profile, LinkedIn, and other relevant platforms.
- * Develop monthly social media calendars, campaigns, promotions, and content strategies.
- * Coordinate with graphic designers, photographers, videographers, influencers, and external agencies to produce high-quality content.
- * Manage Meta Ads, Google Ads, YouTube Ads, and other paid advertising campaigns.
- * Plan campaigns for brand awareness, lead generation, bookings, events, offers, launches, and customer acquisition.
- * Monitor advertising budgets, campaign performance, CPL, CPA, ROAS, conversions, and overall marketing ROI.
- * Conduct market research, competitor analysis, audience research, and trend analysis.
- * Develop strategies to increase organic reach, followers, engagement, website traffic, enquiries, and conversions.
- * Manage and optimize the company website, landing pages, online listings, and digital touchpoints.
- * Implement SEO, local SEO, Google Business Profile optimization,



and online reputation management.
- * Monitor and manage online reviews, ratings, comments, messages, and customer interactions.
- * Develop email, WhatsApp, SMS, and CRM-based marketing campaigns where required.
- * Plan influencer marketing and collaboration campaigns with relevant creators and local personalities.
- * Track customer acquisition sources and identify the most effective digital channels.
- * Use analytics and reporting tools to evaluate campaign performance and make data-driven decisions.
- * Prepare weekly and monthly digital marketing performance reports for management.
- * Work closely with the Operations, Sales, F&B;, and Management teams to promote offers, events, launches, and business initiatives.
- * Maintain consistent brand identity, tone of communication, visual standards, and messaging across all digital platforms.
- * Stay updated with changing social media algorithms, advertising platforms, digital trends, AI tools, and emerging marketing opportunities.
- * Identify new digital platforms and innovative marketing opportunities to strengthen the brand.
- * Manage external digital marketing agencies and freelancers, where applicable.
- * Ensure all digital marketing activities are executed within approved budgets and timelines.
- * Take ownership of digital marketing performance and continuously improve campaign effectiveness.




- - Key Performance Indicators (KPIs)
- - * Digital brand awareness and reach
- * Social media growth and engagement
- * Website traffic and organic visibility
- * Leads and customer enquiries
- * Bookings and conversions generated through digital channels
- * Cost per lead / customer acquisition cost
- * Advertising ROI / ROAS
- * Online ratings and reviews
- * Campaign performance
- * Revenue generated through digital marketing
- - Candidate Profile
- - * 3–7+ years of experience in Digital Marketing, preferably in hospitality, hotels, restaurants, cafs, resorts, lifestyle, retail, or consumer brands.
- * Robust hands-on experience with Meta Ads and Google Ads.
- * Good understanding of Instagram and social media marketing.
- * Experience in content planning and digital brand building.
- * Strong understanding of SEO, Google Analytics, Google Business Profile, and performance marketing.
- * Experience with influencer marketing and local marketing will be an advantage.
- * Strong analytical and problem-solving skills.
- * Excellent communication and coordination skills.
- * Creative mindset with a strong understanding of branding and visual communication.
- * Ability to manage multiple campaigns and projects simultaneously.
- * Should be proactive, target-oriented, and comfortable working in a fast-paced hospitality environment.
- - Key Skills
- - Digital Marketing | Performance Marketing | Social Media Marketing | Meta Ads | Google Ads | SEO | Local SEO | Content Marketing | Instagram Marketing | Influencer Marketing | Lead Generation | Google Analytics | Brand Marketing | Campaign Management | Online Reputation Management | CRM Marketing | Hospitality Marketing

📌 Digital Media Specialist (Lucknow)
🏢 Goldstone Hospitality
📍 Lucknow