Key Responsibilities

1. Marketing & Lead Generation

- Execute marketing campaigns for degree + certificate bundled programs (UG/PG).
- Generate qualified leads through on-ground, and institutional marketing.
- Support admissions teams with program-specific marketing collaterals.
- Coordinate with agencies for lead generation, creatives, and media planning.

2. Campaign Execution

- Support college visits, school outreach, education fairs, seminars, and webinars.corporate visits
- Assist in organizing career counselling sessions, open houses, and admission events.
- Coordinate hoardings, print ads, radio, and local marketing initiatives.

3. Program Marketing & Positioning

- Communicate the value proposition of bundled offerings (degree + certificates).
- Highlight career outcomes, placements, internships, and industry alignment.
- Ensure consistent messaging across all marketing channels.

4. CRM, Data & Funnel Support

- Ensure leads are captured, tagged, and tracked correctly in the CRM.




- Coordinate with admissions counsellors to improve lead-to-enrolment conversion.
- Track daily, weekly, and monthly marketing performance metrics.
- Prepare basic reports on lead quality, CPL, and campaign ROI.

5. Market Intelligence

- Track competitor programs, pricing, offers, and messaging.
- Collect market feedback from counsellors, students, and partners.
- Share insights to refine campaigns and program positioning.

Preferred candidate profile

- Number of qualified leads generated
- Cost per lead (CPL)
- Campaign ROI
- Event participation & lead yield
- Lead-to-enrolment conversion support
- Brand visibility metrics

-14 years of experience in education marketing / edtech / training institutes preferred.

-Freshers with robust digital marketing exposure may be considered

📌 Marketing Executive (Guwahati)
🏢 Orion
📍 Guwahati