Description

ROLE PURPOSE

The Manager - Sales Analyst - will play a critical role in driving data-driven decision-making, forecasting, performance management, and commercial insights across global student recruitment markets.

KEY RESPONSIBILITIES

Sales Reporting & Business Performance

- Develop and maintain executive dashboards and management reports.
- Track Leads, Applications, Offers, Payments, Visas, and Enrolments.
- Monitor performance across markets, campuses, channels, and teams.
- Deliver insights and recommendations to improve business outcomes.

Forecasting & Pipeline Analytics

- Build forecasting models using trends, pipeline data, and conversion metrics.

- Analyse the recruitment funnel from Lead to Enrolment.

- Develop base, upside, and downside scenarios.

- Identify risks and opportunities impacting future performance.

Market Intelligence & Commercial Insights

- Monitor competitor activity, market demand, and recruitment trends.

- Track visa regulations and economic factors.

- Conduct market chance and risk assessments.

KPI MANAGEMENT & SALES PRODUCTIVITY

Key Metrics: Lead-to-Enrolment Conversion, Application Conversion, Pipeline Velocity, Revenue, Productivity, CPL and CPE.

• Identify performance gaps and funnel leakages.

• Develop scorecards and benchmarking frameworks.

• Drive continuous improvement.

CRM GOVERNANCE & DATA MANAGEMENT

- Ensure CRM data accuracy and integrity.

- Maintain reporting accuracy and KPI definitions.





- Improve CRM adoption and reporting utilization.

- Resolve data quality issues.

PROCESS IMPROVEMENT & AUTOMATION

- Automate recurring reporting processes.

- Improve efficiency through analytics tools.

- Develop scalable dashboards and reporting solutions.

CRO PERFORMANCE & COMMISSION MANAGEMENT

- Manage commission reporting and validation.

- Monitor productivity and performance metrics.

- Partner with Finance and Operations teams.

CROSS-FUNCTIONAL COLLABORATION

Collaborate with Sales, Pre-Sales, Admissions, Visa Operations, Marketing, Finance, Operations and Technology teams.

SKILLS & COMPETENCIES

Technical: Sales Analytics, Business Intelligence, Forecasting, Market Intelligence, CRM Analytics, Data Visualization.

Leadership: Strategic Thinking, Commercial Acumen, Stakeholder Management, Communication and Decision Making.

EXPERIENCE & QUALIFICATIONS

- Bachelor's Degree in related discipline.

- 8-12+ years in Sales Analytics, Business Analytics, Commercial Analytics, or Sales Planning.

- Advanced proficiency in Excel, Power BI, Tableau, CRM platforms and analytics tools.

SUCCESS MEASURES

- Improved forecast accuracy.

- Enhanced sales productivity and conversion rates.

- Better CRM data quality and reporting effectiveness.

- Increased automation and operational efficiency.

- Contribution towards enrolment growth and revenue achievement.

📌 Manager – Sales Analyst (Noida)
🏢 Gedu global education
📍 Noida