Job Description – E-commerce & Digital Marketing Manager

Location: Park Street, Kolkata
Experience: 6–10 Years
CTC: Up to ₹10 LPA
Industry: Retail / Lifestyle / D2C / E-commerce
Employment Type: Full-Time
Interview: Face-to-Face (F2F)

Job Summary

We are looking for an experienced E-commerce & Digital Marketing Manager to drive online sales, digital growth, customer engagement, and retail marketing initiatives.

The ideal candidate must have strong hands-on experience in both E-commerce and Digital Marketing, preferably from Retail, Lifestyle, D2C, or established/good consumer brands.

Key Responsibilities

- Lead E-commerce & Digital Marketing strategy to drive online sales and business growth.

- Manage Meta & Google Ads, campaign optimization, tracking, and Pixel integration.

- Manage Shopify, including apps, integrations, merchandising, and website experience.

- Drive marketplace expansion and alternate digital sales channels.

- Manage product listings, availability, conversions, and overall online customer experience.

- Develop Instagram, Content & Reels strategies to improve engagement and brand visibility.

- Drive CRM & Loyalty campaigns for customer acquisition, engagement, and retention.

- Plan and execute WhatsApp,



SMS & Email campaigns and customer journeys.

- Drive repeat purchases through lifecycle marketing and retention initiatives.

- Execute digital and marketing campaigns for new store openings, retail events, and promotions.

- Manage store-level, franchise, partner, local, and mall marketing activities.

- Develop marketing plans to improve performance of underperforming stores.

- Manage agencies, vendors, influencers, and marketing partners.

- Track Sales, Digital & Marketing MIS, ROI, and campaign performance.

- Identify opportunities for cost optimization and improved marketing efficiency.

Requirements

- 6–10 years of relevant experience in E-commerce / Digital / Retail Marketing.

- Robust hands-on experience with Performance Marketing, Shopify, CRM/Loyalty, and Retail Marketing.

- Experience with Meta Ads, Google Ads, WhatsApp, SMS, and Email Marketing.

- Strong analytical, campaign management, and stakeholder management skills.

- Proven ability to convert marketing initiatives into measurable business results.

- Candidates should be comfortable attending a F2F interview in Park Street, Kolkata.

📌 E-commerce & Digital Marketing Manager (Kolkata)
🏢 2COMs
📍 Kolkata