Growth & Marketing
Social Media & Content Manager
Kochi Onsite Full-time
About The Role
The Social Media & Content Manager will own DICHIT’s social-media presence, content strategy, editorial calendar and online community engagement. The role will also involve creating transparent, engaging and platform-specific content across social media, campaigns, product communication, customer education and brand initiatives. You will work closely with the Creative Head, Growth & B2C Acquisition Lead, Digital Marketing & Performance Manager, product team and Founder’s Office. This is a hands-on role. The successful candidate must be comfortable developing ideas, writing content, coordinating production, publishing posts, engaging with audiences and analysing performance.
Key Responsibilities
Social-Media Strategy
• Develop and execute DICHIT’s social-media strategy across Instagram, LinkedIn, Facebook, YouTube, and other relevant platforms.
• Define the purpose, audience, content pillars, and publishing approach for each platform.
• Build monthly and campaign-specific content calendars.
• Maintain a consistent brand voice across all social channels.
• Identify relevant cultural, financial, and market conversations in which DICHIT can participate meaningfully.
• Develop strategies for organic audience growth, community building, and brand trust.
• Adapt the strategy based on platform changes, customer insights, and performance data.
Content Planning and Creation
• Develop original content ideas aligned with DICHIT’s business, brand, and customer-acquisition goals.
• Write social-media posts, captions, campaign copy, carousel content, video scripts, and short-form educational material.
• Create content in Malayalam and English for different customer segments.
• Simplify financial and chit fund concepts without losing accuracy.
• Plan educational, product, customer, partnership, founder-led, and brand-building content.
• Convert product features and customer journeys into unde
📌 Social Media (Kochi)
🏢 DICHIT
📍 Kochi