Growth & Marketing
Digital Marketing & Performance Manager
Kochi Onsite Full time
About The Role
The Digital Marketing & Performance Manager will own DICHIT’s paid digital acquisition, campaign analytics and conversion optimisation. The role is responsible for moving potential customers through the complete digital journey—from awareness and lead generation to KYC completion, programme joining and first payment. This is a hands-on role requiring both strategic thinking and direct campaign execution. Success will be measured primarily through activated customers and acquisition efficiency, rather than impressions, clicks or leads alone.
Key Responsibilities
Performance Marketing
• Plan, launch, and optimise paid campaigns across Meta, Google, and other relevant digital channels.
• Manage campaign budgets, audience segmentation, bidding strategies, and media allocation.
• Develop acquisition campaigns for DICHIT and its B2B partners.
• Run app-install, lead-generation, remarketing, and customer-activation campaigns.
• Conduct structured experiments across audiences, creatives,
offers, and landing pages.
• Scale successful campaigns while maintaining acquisition quality and cost efficiency.
• Monitor campaign performance daily and take corrective action when required.
Acquisition Funnel Management
• Own the digital journey from advertisement to lead, registration, KYC, approval, programme joining, and first payment.
• Identify where customers drop out of the onboarding funnel.
• Work with product and technology teams to improve landing pages, application flows, and conversion rates.
• Create remarketing journeys for incomplete registrations, pending KYC, and abandoned applications.
• Coordinate WhatsApp, email, push-notification, and SMS journeys with the relevant teams.
• Segment customers according to intent, programme preference, location, and onboarding stage.
• Focus campaign optimisation on verified and activated subscribers.
Analytics and Attribution
📌 Digital Marketing (Kochi)
🏢 DICHIT
📍 Kochi