Job Description – Performance Marketer

Company: Major Kalshi Classes Pvt. Ltd.

Location: Prayagraj, Uttar Pradesh

Department: Digital Marketing

Industry: Education / EdTech

Employment Type: Full-Time

Experience Required: Minimum 1 Year

Job Summary

Major Kalshi Classes Pvt. Ltd. is looking for a data-driven and result-oriented Performance Marketer to drive lead generation, student acquisitions, and business growth through paid digital marketing campaigns. The ideal candidate should have hands-on experience managing performance marketing campaigns across multiple digital platforms and a strong understanding of campaign optimization and ROI analysis.

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital platforms.
• Generate quality leads and improve conversion rates for admissions and enrollments.
• Monitor campaign performance and optimize campaigns to achieve target KPIs.
• Conduct audience research, competitor analysis, and A/B testing.




• Manage campaign budgets and maximize return on ad spend (ROAS).
• Track and analyze key performance metrics such as CPL, CAC, CTR, Conversion Rate, and ROI.
• Collaborate with content, design, and sales teams to improve campaign effectiveness.
• Prepare weekly and monthly performance reports with actionable insights.
• Stay updated with the latest digital marketing trends, tools, and platform updates.

Required Skills

• Minimum 1 year of experience in Performance Marketing or Digital Advertising.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Solid understanding of Lead Generation, Conversion Optimization, and Funnel Management.
• Knowledge of Google Analytics, Google Tag Manager, and tracking tools.
• Experience with audience targeting, remarketing, and campaign optimization.
• Strong analytical and problem-solving skills.
• Ability to manage multiple campaigns simultaneously and meet performance targets.

Prefer

📌 Performance Marketer (Prayagraj)
🏢 Major Kalshi Classes
📍 Prayagraj