Key Responsibilities

Category Leadership & P&L; Ownership

Own end-to-end category P&L;, driving revenue, margins, and inventory efficiency

Define and execute category growth strategy across global markets

Build and optimize product assortment, pricing, and promotions strategy

Digital Merchandising & Personalization

Lead digital merchandising strategy across website, app, and all D2C channels

Drive AI-led personalization, recommendation engines, and dynamic merchandising

Optimize product discovery, navigation, search, and filtering experience

Enhance conversion rates, AOV, and customer engagement through data-driven merchandising

D2C Growth & Funnel Optimization

Own end-to-end customer journey (Acquisition → Conversion → Retention) from a category lens

Collaborate with growth & marketing teams to align campaigns, launches, and merchandising strategies

Optimize cart, checkout, and post-purchase journeys for higher conversions

Product Development & Assortment Strategy

Lead product lifecycle management from ideation to launch

Identify global trends and drive new collections, designs, and innovations

Define category mix across gemstones, diamonds, and price segments

Develop strategies for recent product launches and exit of underperforming SKUs

Data, Analytics & AI Integration

Leverage analytics, CDP, and customer insights to drive category decisions

Build data-driven merchandising frameworks (A/B testing, cohort analysis, demand forecasting)

Partner with product and data teams to implement AI/ML-based pricing, recommendation,



and demand planning systems

Cross-Functional Leadership

Collaborate with Product, Growth, Marketing, Supply Chain, and Design teams

Lead and mentor category managers, merchandisers, and analysts

Drive alignment across global business teams and leadership stakeholders

Market & Competitive Intelligence

Track global jewelry trends, competitor strategies, and pricing benchmarks

Identify market opportunities and white spaces for category expansion

Develop counter-strategies to stay ahead in the luxury D2C space

Qualifications & Experience

12-18 years of experience in Category Management / Digital Merchandising in D2C / E-commerce / Luxury Retail

Proven track record of owning category P&L; and scaling online business

Strong experience in digital merchandising, personalization, and recommendation systems

Deep understanding of luxury / jewelry / fashion categories (preferred)

Experience working with data analytics, AI/ML, and customer insights platforms

Strong exposure to global markets and D2C business models

Key Skills

Category Strategy & P&L; Management

Digital Merchandising & Personalization

D2C Growth & Funnel Optimization

Data Analytics & AI-driven Decision Making

Product Development & Assortment Planning

Stakeholder & Team Leadership

- Experience

12 - 18 Years

- No. of Openings

1

- Education

Post Graduate

- Role

Vice President

- Industry Type

FMCG / Retail

- Gender

[ Male / Female ]

- Job Country

India

- Type of Job

Full Time

- Work Location Type

Work from Office

📌 VP – Head Of Category & Digital Merchandising (Jaipur)
🏢 starvoke consultancy
📍 Jaipur