We are seeking a data-driven, creative YouTube Growth Manager to our cancer treatment hospitals. Your primary mandate is to take our pre-finished testimonials, health topics are strategically position them to dominate the YouTube algorithms. You will own the channel strategy, optimization, metadata, and performance analytics to turn our creative assets into a highly viewed digital brand.
Core Responsibilities:
SEO & Metadata Optimization: Conduct rigorous keyword research tailored to kids' search behaviours and parental co-viewing patterns. Write highly optimized, compelling titles, descriptions, and tag structures.
Visual Strategy Execution: Conceptualize high-CTR, vibrant, and policy-compliant thumbnail concepts. Collaborate directly with our design team to ensure visual branding is click-worthy for young audiences.
Algorithm & Compliance Navigation: Stay ahead of the strict YouTube DMR Act guidelines. Ensure all content distribution strategy fully adheres to platform rules while maximizing organic reach.
Competitor & Trend Analysis: Monitor top-tier healthcare YouTube channels for extract formatting trends, audio trends, runtime preferences, and content gaps.
A/B Testing & Iteration: Continuously run split tests on thumbnails,
titles, and video sequencing (playlists, end screens) to improve CTR and Average View Duration (AVD).
Analytics & Reporting: Convert complex YouTube Analytics data into actionable creative insights for the production team (e.g., pointing out exactly where retention drops so the editing team can adjust pacing).
Required Qualifications & Skills:
Experience: 7-12 years of dedicated YouTube growth experience as specifically managing channels categorized as healthcare sector channels.
Proven Track Record: Portfolio or case studies showing explicit channel growth (e.g., growing a channel to 100k+ subscribers or driving millions of organic views).
Tools Mastered: Expert proficiency in YouTube Analytics, VidIQ / TubeBuddy, and keyword research tools.
Strategic Mindset: Deep understanding of how standard YouTube differs from the audience ecosystem and its algorithmic traffic sources (Suggested Videos vs. Search).
Pay: ₹75,000.00 - ₹100,000.00 per month
Benefits
- Food provided
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund