Vice President / Chief Strategy Officer PR (BFSI)

Department: Public Relations (BFSI)

Designation: Vice President / Chief Strategy Officer PR (BFSI)

Reports to: Founder / Managing Director

Location: Mumbai

Experience: 15+ years in PR / Communications / Brand Reputation

Employment Type: Full-time

Role Overview The Vice President / Chief Strategy Officer PR will be a key member of the agency's leadership team, responsible for driving the overall PR strategy, client relationships, business growth, strategic direction and quality standards of the PR function.

The role will work closely with the Founder to shape the agency's PR vision, strengthen its market positioning, build long-term client relationships, drive revenue growth and develop a high-performing PR leadership team. This is a strategic leadership role, requiring a strong combination of PR expertise, commercial acumen, client leadership, people management and industry influence.

The individual will be expected to move beyond account-level execution and take ownership of how the agency thinks, advises, grows and delivers PR.

Key Responsibilities

- Overall PR Strategy & Vision
- Strategic Client Leadership
- Business Development & Revenue Growth
- Client Portfolio & Commercial Management
- Oversee the overall health and profitability of the PR client portfolio.
- Leadership & Team Development
- Quality & Governance
- Reputation & Crisis Communications
- Media & Industry Relationships
- Agency Positioning & Thought Leadership
- Collaboration with Founder & Leadership Team

Key Performance Indicators (KPIs)

Business Growth

PR revenue growth

New business revenue

Recent client acquisition





Account expansion and upselling

Pipeline value and conversion

Client profitability

Client Success

Client retention

Client satisfaction

Growth of strategic accounts

Senior stakeholder relationships

Quality of strategic counsel

PR Excellence

Quality and impact of campaigns

Media visibility and quality of coverage

Strategic outcomes delivered for clients

Crisis/reputation management outcomes

Innovation in PR solutions People & Leadership

Performance of PR leadership team

Employee retention

Leadership pipeline development

Team productivity

Capability building and mentoring

Agency Brand

Industry visibility

Awards and recognitions

Thought leadership

Speaking opportunities

Media and industry relationships

Candidate Profile

- Experience 15+ years of experience in PR, strategic communications, corporate communications or a related field.
- Significant experience in a PR / communications agency environment.
- Proven track record of managing large client portfolios and senior stakeholders.
- Experience leading teams and driving business growth.
- Strong exposure to new business, pitches and commercial negotiations.

Skills

- Exceptional strategic thinking
- Strong business and commercial acumen
- Excellent client relationship management
- Strong communication and presentation skills
- Deep understanding of the PR and media ecosystem
- Strong people leadership
- Crisis and reputation management expertise
- Negotiation and influencing skills
- Ability to operate at both strategic and organizational levels.

Interested candidates drop their CV at [email protected]

📌 Vice President - Public Relations (BFSI) (Mumbai Suburban)
🏢 White Marque Solutions
📍 Mumbai Suburban