– Trade Marketing Manager

Industry: Stationery Manufacturing

Position: Trade Marketing Manager

Location: Mumbai, Maharashtra

Experience: 6–11 Years

Department: Trade Marketing / Sales & Marketing

Employment Type: Full-Time

Working Days

- Probation Period: 6 working days per week
- Post Probation: 5 working days per week
- July to February: 5 working days per week
- March to June: 6 working days per week

Role Overview

We are looking for an experienced and commercially oriented Trade Marketing Manager to drive trade marketing initiatives, channel development and brand visibility across the stationery business.

The role will work closely with the Sales, Marketing, Product, Distribution and Business Development teams to develop and execute trade marketing strategies that improve product visibility, channel engagement, secondary sales and market penetration.

Key Responsibilities

- Develop and execute the annual trade marketing plan aligned with sales and business objectives.
- Design and implement trade promotions, retailer schemes, dealer incentives and channel activation programs.
- Drive secondary sales and product movement through effective trade marketing initiatives.
- Develop strategies for improving product visibility and merchandising across retail outlets.
- Plan and execute in-store promotions, displays, POSM and retail branding.
- Work closely with the sales team to understand market requirements and develop relevant trade programs.
- Analyse distributor, dealer and retailer performance to identify growth opportunities.
- Support new product launches through appropriate trade activation and channel communication.
- Monitor competitor activities, pricing, promotions, schemes and merchandising strategies.
- Conduct market visits to understand retailer feedback, product visibility and competitive positioning.
- Develop and manage trade marketing budgets and ensure optimum utilization of trade spends.




- Measure ROI and effectiveness of trade promotions and recommend corrective actions.
- Coordinate with creative agencies and vendors for development of POSM, displays, promotional material and other marketing assets.
- Develop regional and channel-specific trade marketing initiatives based on market potential.
- Prepare regular MIS and reports covering trade spends, campaign performance, market coverage and sales impact.
- Work with the sales team to improve dealer engagement, retailer loyalty and channel relationships.
- Ensure consistent implementation of brand guidelines and trade marketing programs across markets.

Candidate Profile

- 6–11 years of experience in Trade Marketing, Channel Marketing, Sales Marketing or Shopper Marketing.
- Experience in Stationery, Writing Instruments, School Supplies, Office Supplies, FMCG, Consumer Products or similar industries preferred.
- Strong understanding of general trade, distributor/dealer networks and retail channels.
- Experience in planning and executing trade schemes, retailer promotions and merchandising activities.
- Should have a strong understanding of secondary sales and channel dynamics.
- Good analytical skills with the ability to evaluate sales data and promotional ROI.
- Strong communication, negotiation and stakeholder-management skills.
- Ability to work closely with sales teams and multiple internal functions.

Education

Graduate in any discipline.

MBA/PGDM in Marketing or equivalent qualification will be an added advantage.

Ideal Candidate The ideal candidate should be someone who combines trade marketing strategy with solid ground-level channel understanding and has hands-on experience working with distributors, dealers and retailers. Experience in a stationery or consumer-products manufacturing environment will be highly preferred.

Pay: ₹1,400,000.00 - ₹2,600,000.00 per year

Experience

- Total: 10 years (Preferred)
- Trade Marketing: 8 years (Preferred)
- Stationery / FMCG Industry: 7 years (Preferred)

Location:
- Mumbai, Maharashtra (Preferred)

Work Location: In person

📌 Trade Marketing Manager (Stationery Manufacturing) (Mumbai)
🏢 Trident HRM Services
📍 Mumbai