– Team Lead - Counselling (Bengali & Odia)
About the Role
We are looking for an experienced Team lead – Counselling to lead and manage the counselling team catering to Bengali- and Odia-speaking students and parents for NEET/JEE preparation programs.
The role involves driving counselling conversions, managing team performance, ensuring a solid student/parent experience, and achieving enrolment and revenue targets.
Key Responsibilities
1. Team Management
- Lead, mentor, and manage a team of counsellors handling Bengali- and Odia-speaking students and parents.
- Set daily, weekly, and monthly targets for the counselling team.
- Monitor individual and team performance through key metrics such as calls, connects, counselling sessions, conversions, and revenue.
- Conduct regular team huddles, performance reviews, and coaching sessions.
- Identify performance gaps and implement corrective action plans.
2. Counselling & Sales
- Ensure counsellors effectively understand student requirements and recommend suitable programmes.
- Handle escalations and complex counselling cases involving students and parents.
- Support the team in high-value or difficult conversions.
- Ensure effective follow-up with leads to maximize conversion and reduce lead leakage.
3. Regional & Language Ownership
- Manage counselling operations for the Bengali and/or Odia-speaking market.
- Ensure counselling communication is culturally relevant and effective for the target audience.
- Support the team in communicating course benefits, academic offerings, fee structures, scholarships, and other relevant information in the respective regional language.
4. Performance & Business Management
- Track daily sales and conversion performance against assigned targets.
- Analyze lead funnel, conversion ratios, productivity, and revenue metrics.
- Prepare and share regular performance updates with management.
- Develop strategies to improve lead-to-enrolment conversion and counsellor productivity.
- Work closely with marketing, academic, operations, and business teams to improve the overall funnel.
5. Quality & Process Management
- Ensure adherence to counselling processes, scripts, CRM usage, and defined SOPs.
- Conduct call audits and provide actionable feedback to counsellors.
- Maintain high standards of student and parent experience.
- Ensure accurate and timely CRM/data updates by the team.
- Preferred Experience
- Experience handling regional-language counselling teams.
- Experience managing high-volume inbound/outbound leads.
- Proven track record of achieving enrollment and revenue targets.
Interested candidates can email a CV at
[email protected]
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