Company Description Sihrsalt is a creative-first digital marketing and branding agency that helps brands grow, connect, and stand out in the digital space. The team specializes in strategic storytelling, data-driven campaigns, and high-quality visual content to build impactful online identities. Services span social media management, performance marketing, website development, video production, photography, and brand strategy, offering end-to-end digital solutions aligned with business goals.

By combining creativity with strategy, Sihrsalt focuses on measurable results and long-term brand value. The agency is dedicated to crafting digital experiences that connect brands with the right audience, at the right time, on the right platforms.

Role Description The Social Media Strategist will lead the planning, execution, and optimization of social media campaigns across multiple platforms to strengthen client brand presence and engagement. This full time, on-site role is based in the Mumbai Metropolitan Region and involves developing content calendars, coordinating with creative and marketing teams, and aligning social media initiatives with broader brand and business objectives. Daily responsibilities include conducting audience and competitor research, defining platform-specific strategies, managing and optimizing social media posts, and monitoring analytics to refine performance.





The Social Media

Strategist will also support community management, collaborate on influencer and partnership opportunities, and ensure consistent brand messaging across all digital touchpoints.

Qualifications

- Proficiency in Social Media Marketing and Social Media Optimization (SMO), with experience managing brand presence across key platforms.
- Strong Communication and Public Relations skills to engage audiences, coordinate with stakeholders, and represent brands effectively online.
- Ability to develop and implement Content Strategy that aligns social media activities with overall marketing and branding goals.
- Experience using social media analytics tools, performance metrics, and A/B testing to drive data-informed decisions.
- Solid understanding of digital marketing fundamentals, including audience segmentation, campaign planning, and trend analysis.
- Collaborative mindset with the ability to work closely with design, copy, and marketing teams in a fast-paced agency environment.
- Prior experience in a social media or digital marketing role; agency experience in the Mumbai Metropolitan Region is an advantage.
- Relevant academic background in Marketing, Communications, Media, or a related field, or equivalent demonstrated experience.

📌 Social Media Strategist (Mumbai)
🏢 Sihrsalt
📍 Mumbai