About Capsmash Media

Capsmash Media is a growth-focused marketing company working with brands across content, social media, performance marketing, creative, photography and videography.

We are expanding our Social Media vertical and are looking for a Social Media Strategist who can take ownership of content strategy and execution for our clients.

About the Role

We are looking for someone who can go beyond simply managing social media.

You should be able to understand a client's business, understand their technical offerings, research their industry, develop a content strategy, write strong content, create creative concepts, and communicate directly with clients.

The ability to write high-quality technical and B2B content is the most important skill for this role.

Key Responsibilities1. Understand the Client's Business

· Understand the client's products, services and technical offerings.

· Research the industry, competitors and target audience.

· Understand complex subjects and convert them into transparent communication.

· Continuously build knowledge of the client's business and industry.

· Ask the right questions and proactively identify information gaps.

1. Content Strategy

· Develop monthly social media strategies. · Create content calendars across relevant platforms.

· Define content pillars and themes.

· Plan educational, technical, thought-leadership, industry and brand content.

· Identify opportunities around industry events, trends and conversations.

· Ensure every piece of content has a clear objective.

1. Technical Content Writing — Highest Priority

· Write strong, technically accurate and well-researched content. · Simplify complex technical concepts without losing their meaning.

· Write LinkedIn posts, Instagram captions, carousel copy, articles and other social content.

· Develop thought-leadership content for founders, CXOs and subject-matter experts.

· Convert technical discussions and client inputs into compelling content.

· Research topics independently and develop original content angles.

· Adapt content for different platforms and audiences.

1. Social Media Management

· Plan and manage content across LinkedIn, Instagram, Facebook, X, YouTube and other relevant platforms.



· Understand that content should be adapted to each platform rather than simply reposted everywhere.
1. Creative Conceptualisation

· Develop creative ideas for social media content. · Decide how an idea should be communicated visually.

· Conceptualise carousels, infographics, static creatives, short-form videos and other formats.

· Create briefs for designers when required.

· Work closely with the creative team to execute concepts.

1. Creative Design

· Design social media creatives and carousels independently when required. · Work within client brand guidelines.

· Use tools such as Canva, Photoshop, Figma or similar.

· Understand basic principles of typography, layout, hierarchy and visual communication.

1. Basic Video Editing

· Edit basic short-form social media videos. · Work with talking-head videos, screen recordings, product videos and educational content.

· Add captions, cuts, transitions and basic graphics.

· Repurpose existing content into different social formats.

1. Market & Social Media Trends

· Monitor LinkedIn and other social platforms for relevant trends. · Track competitors and industry leaders.

· Identify emerging topics and content opportunities.

· Understand changing content formats and audience behaviour.

· Proactively bring new ideas to the team and clients.

1. Client Communication

· Communicate directly with clients in a professional manner. · Collect requirements, information and approvals.

· Participate in client calls.

· Follow up proactively on pending requirements.

· Present content ideas and explain the strategic reasoning behind them.

· Handle feedback professionally and ensure timely execution.

RequirementsMust Have

· 1–3 years of experience in social media/content.

· Strong content writing skills.

· Excellent written and spoken English.





· Previous experience managing social media accounts.

· Previous experience working with LinkedIn.

· Strong research and information-gathering skills.

· Ability to understand technical subjects quickly.

· Ability to simplify complex information.

· Good understanding of B2B content.

· Good client communication skills.

· Basic graphic design skills.

· Basic video editing skills.

· Strong understanding of social media platforms and formats.

Preferred

· Experience with B2B, SaaS, technology, IT, engineering, manufacturing or professional services.

· Experience creating founder/CXO thought leadership.

· Experience handling technical brands.

· Experience with LinkedIn personal branding.

· Knowledge of Canva, Figma or Photoshop.

· Understanding of social media analytics.

· Basic understanding of SEO and content marketing.

Who Will Succeed in This Role?

Someone who can receive: "Here is our product. Understand it and build our social media presence around it."

Research → Strategy → Content → Copy → Creative Concept → Design → Publishing → Analysis → Optimisation

You should be comfortable thinking independently, asking questions and bringing ideas to the table instead of waiting for a detailed brief for every task.

What We Value

· Curiosity

· Strong writing

· Strategic thinking

· Attention to detail

· Ownership

· Speed of execution

· Professional communication

· Ability to learn new industries quickly

· Proactive thinking

Portfolio Requirement

· CV

· LinkedIn profile

· Social media portfolio

· Examples of technical/B2B content written by you

· Examples of LinkedIn content

· Examples of social media creatives

· Details of previous brands/accounts handled

Candidates without relevant writing samples will not be shortlisted.

Location: PUNE

Please note: if you are not in Pune, do not apply.

Pay: ₹15,000.00 - ₹46,699.74 per month

Perks

- Internet reimbursement
- Paid sick time
- Paid time off

Application Question(s):
- Are you based in Pune? (Do not apply, if you are not in Pune)
- Do you have relevant agency experience? Which brands have you worked on before?

Work Location: Hybrid remote in Pune, Maharashtra

📌 Social Media Strategist (Pune)
🏢 Capsmash Media
📍 Pune