Social Media Manager

EPIC Multispecialty Hospital | Ahmedabad, Gujarat

EPIC Multispecialty Hospital is looking for a talented, creative, and result-oriented Social Media Manager to lead and manage our social media presence across digital platforms.

The ideal candidate will have strong expertise in Instagram, Facebook, YouTube, LinkedIn, Reels, content creation, social media strategy, and digital brand building. Experience in healthcare, hospitals, pharmaceuticals, clinics, or other professional/regulated industries will be an added advantage.

This is an excellent opportunity for a social media professional who enjoys creating meaningful content, working with doctors and healthcare professionals, and building a strong and trusted healthcare brand online.

Key Responsibilities

- Develop and execute social media strategies to strengthen EPIC Multispecialty Hospital’s online presence.
- Plan and maintain a monthly social media content calendar aligned with hospital specialties, doctors, campaigns, events, and health awareness initiatives.
- Manage EPIC’s social media accounts, including Instagram, Facebook, YouTube, and LinkedIn.
- Create and coordinate engaging Reels, short videos, posts, carousels, stories, and other social media content.
- Develop creative concepts, captions, hooks, scripts, and campaign ideas.
- Coordinate with doctors, consultants, hospital departments, photographers, videographers, designers, and internal teams for content production.
- Create engaging content around doctor expertise, medical specialties, patient education, health awareness, hospital services, technology, infrastructure, events, and patient stories.
- Develop and execute doctor branding and specialty-focused social media campaigns.
- Stay updated with current social media trends, formats, algorithms,



and content trends and adapt them appropriately for a healthcare brand.
- Manage comments, direct messages, mentions, and online community engagement professionally.
- Monitor social media feedback and coordinate internally for appropriate responses to patient-related queries or concerns.
- Collaborate with the marketing team on digital campaigns, lead-generation campaigns, hospital promotions, health camps, and awareness campaigns.
- Track social media performance and prepare monthly reports covering reach, engagement, followers, video views, watch time, leads, and other key metrics.
- Identify high-performing content and continuously optimize the social media strategy.
- Ensure that all content follows appropriate healthcare communication, patient privacy, brand, and ethical guidelines.

Required Skills
- 2–5 years of experience in Social Media Management / Digital Marketing / Content Marketing.
- Strong knowledge of Instagram, Facebook, YouTube, and LinkedIn.
- Excellent knowledge of Instagram Reels and short-form video content.
- Strong copywriting, storytelling, and communication skills.
- Ability to develop creative content ideas independently.
- Good understanding of social media trends and audience engagement.
- Experience in creating social media content calendars and campaigns.
- Basic knowledge of Canva, Meta Business Suite, social media analytics, and video-editing tools.




- Ability to work independently as well as coordinate with multiple teams.
- Strong organizational skills and attention to detail.
- Good understanding of English; knowledge of Gujarati and Hindi will be an advantage.

Preferred Experience Candidates with experience in any of the following will be preferred:

Hospitals | Healthcare | Pharmaceuticals | Clinics | Medical Brands | Healthcare Marketing | Professional Services

Experience in doctor branding, healthcare content, medical awareness campaigns, or hospital social media management will be a strong advantage.

Education

Bachelor’s degree in Marketing, Mass Communication, Journalism, Digital Marketing, Advertising, or a related field.

Key Performance Areas

- Social media growth and engagement
- Reach and visibility of hospital and doctor content
- Reels and video performance
- Content quality and consistency
- Healthcare awareness campaigns
- Doctor and specialty branding
- Audience/community engagement
- Social media enquiries and leads
- Overall digital brand presence

What We Offer
- Opportunity to work with a 280-bed multispecialty hospital
- Exposure to multiple medical specialties and senior doctors
- Opportunity to build and manage the digital presence of an established healthcare brand
- Creative and energetic work environment
- Growth opportunities within the organization

Job Details Job Type: Full-time

Location: Ahmedabad, Gujarat

Work Mode: On-site

Experience: 2–5 years

Department: Marketing & Communications To Apply: Please share your updated CV along with your social media portfolio / Instagram pages / previous work samples.

Candidates with a strong portfolio in Reels, healthcare content, doctor branding, and social media campaigns are encouraged to apply.

Work Location: In person

📌 Social Media Manager (Ahmedabad)
🏢 The Talent Studio (Recruiting Agency for Healthcare Organizations in Ahmedabad)
📍 Ahmedabad