SOCIAL MEDIA LEAD

Founder Brand, Grath Entertainment & PR

About the Role

We are looking for a Social Media Lead to own and drive the complete digital presence of Mayank Mishra and Grath Entertainment.

This role will be responsible for developing the overall social media strategy, content direction, founder positioning, PR, audience growth and team execution.

The objective is not simply to manage social media pages, but to build Mayank Mishra as a strong founder brand and Grath Entertainment as a leading influencer marketing agency, while ensuring that content contributes directly to business and brand-building objectives.

The ideal candidate should be capable of thinking strategically, executing creatively and building systems and teams that can scale.

1. Founder Brand Mayank Mishra

The Social Media Lead will own and develop Mayank Mishra's personal brand across:

- Instagram
- LinkedIn
- YouTube The objective will be to position Mayank as a founder building Grath in public, while establishing a strong and recognisable personal brand within the influencer marketing and entrepreneurship ecosystem.

Key Responsibilities

* Develop the complete content strategy and content calendar.
- Define content pillars and formats across platforms.
- Build founder-first content around:
- Entrepreneurship
- Influencer marketing
- Leadership
- Business building
- Scaling a company
- Founder experiences and insights
- Develop YouTube as a long-form content engine.
- Identify relevant trends, conversations and industry topics.
- Maintain consistency in Mayank's tone, positioning and visual identity.
- Ensure every piece of content contributes to the larger founder-brand strategy.

Business Objective

The founder's digital presence should contribute towards generating relevant inbound opportunities, including:
- Brand enquiries
- Exclusive creator applications
- Hiring opportunities
- Business partnerships
- Industry collaborations The Social Media Lead will also work closely with the Business Development team to ensure relevant inbound opportunities are properly coordinated and followed through.

2. PR & Founder Positioning

A major responsibility of the role will be to build Mayank Mishra's visibility beyond social media. The candidate will be responsible for identifying and creating opportunities for founder positioning through:
- Media features
- Industry publications
- Speaking opportunities
- Founder collaborations
- Industry events
- Award nominations
- Product and business announcements
- Relevant thought-leadership opportunities The objective is to establish Mayank as a recognisable founder and industry voice, while ensuring that PR activity aligns with the larger positioning of Grath.

3. Grath Entertainment — Social Media

The Social Media Lead will also own the digital presence of Grath Entertainment across:

- Instagram
- LinkedIn The objective will be to build Grath's digital identity,



strengthen brand awareness and showcase the company's work, culture and growth.

Key Responsibilities

* Develop Grath's social media strategy.
- Create and manage the content calendar.
- Showcase campaigns, creator collaborations and brand work.
- Communicate company milestones and achievements.
- Highlight team culture and employee initiatives.
- Develop employer-branding content.
- Maintain a consistent and premium visual identity.
- Build Grath's reputation as a leading influencer marketing agency.
- Identify opportunities to increase organic reach and engagement.
- Ensure consistency in brand communication across platforms.

4. Company PR & Brand Communications

Alongside founder PR, the role will be responsible for strengthening Grath's overall industry visibility. This will include identifying and executing opportunities around:

- Industry awards
- Publication features
- Brand recognitions
- Campaign announcements
- Product launches
- Business milestones
- Strategic partnerships
- Company announcements The objective will be to ensure that Grath's achievements and capabilities are consistently communicated to the relevant industry audience.

5. Content Strategy & Execution

The role will require both strategic thinking and hands-on execution. The Social Media Lead will be responsible for developing a transparent content ecosystem across the founder and company pages.

This includes

- Content pillars
- Content formats
- Platform-specific strategies
- Content calendars
- Campaign concepts
- Creative direction
- Trend identification
- Performance analysis
- Content optimisation

Content should not be created simply to maintain consistency. Each content piece should have a defined objective such as:

Brand Building | Awareness | Engagement | Authority | Lead Generation | Employer Branding | Community Building

6. Performance & Growth

The Social Media Lead will be expected to continuously analyse performance and optimise the strategy based on data. Key areas of analysis will include:

- Reach
- Engagement
- Follower growth
- Watch time
- Content performance
- Audience growth
- Inbound enquiries
- Lead generation
- PR visibility
- Platform-specific performance The candidate should be able to identify what is working, what is not working and how the strategy should evolve accordingly.

7. Team Building & Leadership

The Social Media Lead will be responsible for building and managing the Social Media team as the function grows. This includes managing and coordinating:
- Social Media Executives
- Content Creators
- Video Editors
- Graphic Designers
- Freelancers




- Other creative resources

Key Responsibilities

* Define roles and responsibilities.
- Build efficient content workflows.
- Create SOPs and processes.
- Set individual and team KRAs.
- Allocate work and manage timelines.
- Review content quality.
- Maintain execution standards.
- Conduct regular performance reviews.
- Identify skill gaps and training requirements.
- Ensure timely delivery across all platforms.

The objective is to build a structured and scalable social media function, rather than relying entirely on individual execution.

8. Cross-Functional Collaboration

The Social Media Lead will work closely with different functions within Grath to ensure social media contributes to broader business objectives. Key internal stakeholders may include:

- Founder / Leadership
- Business Development
- Creator & Talent Management
- Campaign Management
- Client Servicing
- HR & Talent Acquisition The role will involve translating business activities, campaigns, achievements and opportunities into relevant content and communication.

9. Key Result Areas — KRAs

Founder Brand

* Growth across Instagram, LinkedIn and YouTube.
- Reach and engagement.
- Video views and watch time.
- Content consistency and quality.
- Inbound business enquiries.
- Exclusive creator applications.
- Hiring leads generated.
- Founder PR features.
- Speaking opportunities and industry visibility.
- Award nominations and recognitions.

Grath Entertainment

* Social media growth.
- Reach and engagement.
- Brand awareness.
- Campaign and launch performance.
- PR coverage.
- Employer branding.
- Industry visibility.
- Quality and consistency of brand communication.

Team

* Content quality.
- Timely execution.
- Process efficiency.
- SOP implementation.
- Team performance.
- Creative output.
- Workflow management.

10. What Success Looks Like

Success in this role will be measured by the ability to transform social media from a content function into a business and brand-growth engine. For Mayank Mishra, the goal is to build a strong founder identity that generates visibility, authority and relevant business opportunities.

For Grath Entertainment, the goal is to build a strong digital presence that communicates its work, culture, capabilities and position within the influencer marketing industry.

For the team, the goal is to create a structured, efficient and scalable content function capable of consistently producing high-quality work.

Core Objective

Build the founder. Build the brand. Build the team. Build the business through content.

The Social Media Lead will ultimately be responsible for creating a connected digital ecosystem where Mayank's personal brand and Grath Entertainment's brand strengthen each other, while social media becomes a meaningful contributor to visibility, relationships, talent acquisition, business opportunities and long-term brand growth.

📌 Social Media M (Mumbai)
🏢 Grath Entertainment
📍 Mumbai