Social Media & Digital Marketing Executive

Location: Nagpur, Maharashtra

Company: Visual Vibrations Pvt. Ltd.

Employment Type: Full-time

Experience: 1–4 Years

About Visual Vibrations

Visual Vibrations Pvt. Ltd. is a premium technology and lifestyle solutions company specialising in Smart Home Automation, Premium Home Theatre & AV, Architectural Lighting, Modular Kitchens & Wardrobes.

We are looking for a hands-on Social Media & Digital Marketing professional who can take complete ownership of our digital presence — from idea to execution, shoot to edit, posting to paid marketing and performance analysis.

Key Responsibilities1. End-to-End Social Media Management

- Manage social media platforms including Instagram, Facebook, LinkedIn and YouTube.
- Develop and execute monthly/weekly content calendars.
- Plan content according to different VVPL brands and business segments.
- Manage complete content lifecycle from concept → script → shoot → edit → approval → posting → reporting.
- Maintain consistent brand positioning, visual quality and communication.

1. Content Planning & Scripting

- Generate creative content ideas for Reels, videos, carousels, stories and posts.
- Write engaging scripts, hooks, captions, CTAs and video concepts.
- Convert products, projects, client experiences and company activities into engaging digital content.
- Research current content formats and trends relevant to premium/luxury brands.

1. Shoot & Production

- Coordinate and execute on-site and office shoots.
- Handle basic camera/mobile shooting, framing, lighting and audio.
- Direct employees, designers, sales teams and other people involved in shoots.
- Plan shot lists and ensure required footage is captured.
- Coordinate with external photographers/videographers whenever required.

1. Video Editing & Creative Execution

- Edit short-form videos/Reels for Instagram, Facebook and YouTube Shorts.
- Add appropriate transitions, music, voiceovers,



subtitles and graphics.
- Create basic static creatives, carousels and promotional content.
- Ensure every piece of content follows VVPL's premium visual identity.

1. Meta Marketing & Paid Advertising

- Plan, create and manage Meta Ads campaigns across Facebook and Instagram.
- Set campaign objectives, audiences, locations, budgets and creatives.
- Manage Lead Generation, Traffic, Engagement, Awareness and Remarketing campaigns.
- Conduct basic audience and competitor research.
- Monitor campaign performance and optimise ads based on results.
- Track leads generated through campaigns and coordinate with the sales team.

1. Digital Marketing & Performance

- Monitor social media performance and campaign analytics.
- Track key metrics such as reach, engagement, views, leads, CPL, CTR and conversions.
- Prepare weekly/monthly performance reports.
- Identify what content and campaigns are performing well and recommend improvements.
- Maintain basic understanding of Meta Business Suite, Meta Ads Manager and Google Analytics/GA4.

1. SEO & Digital Growth

- Apply basic Instagram/YouTube/Google SEO principles to content.
- Optimise captions, keywords, hashtags, titles and descriptions.
- Support website/blog/Google Business Profile content whenever required.
- Research competitors and identify digital growth opportunities.

Tools & Platforms The candidate should be comfortable working with:
- Meta Business Suite & Meta Ads Manager
- Instagram, Facebook, LinkedIn & YouTube
- Canva




- CapCut / Premiere Pro / DaVinci Resolve or similar editing software
- Google Analytics / GA4
- Google Business Profile
- ChatGPT / AI tools for content ideation and research
- Basic content scheduling and reporting tools

Who We Are Looking For We need someone who is execution-oriented and independently capable of taking an idea from zero to live.

You should be able to:

Think → Plan → Script → Shoot → Edit → Publish → Promote → Analyse → Improve The ideal candidate is:

- Creative but highly execution-focused.
- Comfortable appearing behind/around the camera and coordinating shoots.
- Confident with Reels and short-form video content.
- Comfortable running Meta Ads independently.
- Good at writing scripts and captions.
- Able to manage multiple brands/content requirements simultaneously.
- Data-oriented and willing to analyse performance.
- Proactive rather than waiting for instructions.
- Comfortable working in a premium/luxury brand environment.

Preferred Qualifications
- Bachelor's degree in Marketing, Mass Communication, Digital Marketing, Media or related field.
- 1–4 years of relevant experience in Social Media / Digital Marketing / Content Marketing.
- Candidates with a solid portfolio of Reels, campaigns and social media work will be preferred.

Important This is NOT a purely posting or social media coordination role.

We are looking for a person who can take end-to-end ownership of digital marketing execution from developing the idea and writing the script to shooting, editing, publishing, running Meta campaigns and analysing the results.

Role Success

Your success in this role will be measured by:

Content Quality + Consistency + Organic Growth + Engagement + Lead Generation + Paid Campaign Performance + Execution Speed

Pay: ₹11,000.00 - ₹34,000.00 per month

Benefits

- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Social Media & Digital Marketing Manager (Nagpur)
🏢 Visual Vibrations
📍 Nagpur