MBA/PGDM in Marketing, Digital Marketing or Brand Management preferred; OR degree in Marketing, Advertising, Mass Communication or Media.
Experience
4–7 years of proven experience in Social Media, Brand Building, Growth/Performance Marketing or D2C.
Key Responsibilities
- Convert a raw concept/product into a strong brand.
- Develop brand positioning, target audience and social media strategy.
- Create high-impact content concepts, campaigns, reels and storytelling.
- Build growth strategies across Instagram, Facebook, YouTube, LinkedIn and relevant platforms.
- Convert audience into leads, customers and sales.
- Manage paid campaigns, targeting, retargeting and performance marketing.
- Plan influencer/creator collaborations and social commerce.
- Track leads, conversions, CAC, ROAS and revenue growth.
- Analyse competitors,
trends and new business opportunities.
- Coordinate with designers, creators, videographers and agencies.
Key Skills
Meta Ads Google Ads Analytics SEO Content Strategy Performance Marketing Social Commerce Brand Building
MOST SIGNIFICANT
We need a Concept Thinker + Brand Builder + Business Growth Person, not just a social media posting manager.