About the role

- We are looking for an SEO & Organic Growth Manager to own organic discovery for hirist.tech and iimjobs.com. At its core, this is a hands-on SEO role.
- You will be responsible for growing qualified organic traffic, improving search visibility, identifying and solving technical SEO issues, building keyword and content opportunities, and partnering with product and engineering teams to improve how our platforms are discovered. But search itself is changing.
- Discovery increasingly happens not just through traditional search results, but through AI Overviews, LLMs and answer engines.
- At the same time, hirist.tech and iimjobs.com sit on valuable first-party signals: jobs, hiring trends, salaries, skills, career questions and conversations from our users.
- A key part of this role will therefore be finding structured, useful and authoritative content that strengthens both our SEO and GEO footprint.

- What you will own
- Core SEO and Organic Growth Own the SEO roadmap for hirist.tech and iimjobs.com and drive measurable growth in qualified organic traffic. Continuously monitor search terms, rankings, traffic, landing-page performance and search behaviour to identify opportunities and recommend actions. Conduct ongoing keyword research, identify current keyword clusters and search intents, and build strategies to capture them.
- Track competitor SEO performance and identify gaps and opportunities where the brands can build disproportionate visibility. Stay current with search engine algorithm changes and evolving SEO best practices, and translate them into actions for our platforms.
- Technical SEO Own the identification, prioritisation and resolution of technical SEO opportunities across both platforms. Work closely with product and engineering teams on:



Website architecture and crawlability Indexation and crawl-budget optimisation Internal linking Page templates and dynamic page optimisation Schema markup and structured data Core technical SEO hygiene HTML, CSS and JavaScript implications for search Canonicals, redirects and duplicate-content issues
- Content-led Search Growth Build the SEO content strategy based on what users are actually searching for. Identify high-value career, job, salary, skill, company and professional search opportunities and translate them into scalable content formats and landing-page strategies. Build advanced internal-linking and content-cluster strategies that help establish topical authority across priority career and job categories.
- Platform & User Content SEO/GEO Engine hirist.tech and iimjobs.com generate signals that most publishers do not have: jobs, searches, hiring behaviour, salary information, skills, career questions and user conversations. Your job will be to help turn these signals into discoverable content. Partner with brand and product teams to identify useful platform and user-generated content that can feed into the organic growth stack.
- GEO & AI Search Visibility Build our visibility across the emerging AI search ecosystem. Develop content and technical strategies that improve the likelihood of hirist.tech and iimjobs.com being surfaced or cited across AI Overviews, answer engines and LLM-led search experiences. Build strong foundations around:



E-E-A-T and organic brand authority Entity-based SEO Semantic search Structured data Featured snippets and zero-click search AI Overviews Citation-friendly, authoritative content
- AI-assisted SEO at Scale Use AI intelligently to increase the speed and scale of SEO execution without compromising quality. Build AI-assisted workflows for activities such as keyword clustering, content opportunity identification, content briefs, optimisation of existing pages, internal linking recommendations, competitor analysis and large-scale SEO diagnostics.
- Analytics, Measurement & Reporting Build a clear measurement framework for organic growth. Track and report metrics including: Qualified organic traffic Keyword visibility and rankings Organic registrations/conversions Indexed pages and crawl health Performance of SEO landing pages Non-brand search growth AI search visibility and citations Content contribution to organic growth What we are looking for 2–5 years of hands-on SEO experience, ideally working with large, dynamic or marketplace/content-led websites.

- Demonstrated experience driving measurable improvements in organic traffic and keyword visibility. Strong understanding of technical SEO, website architecture, internal linking, crawl management and structured data.

Strong keyword research, competitor analysis and content optimisation capabilities. Understanding of E-E-A-T, entity-based SEO, semantic search and emerging AI-driven search behaviour. Familiarity with AI Overviews, featured snippets, zero-click search and GEO/LLM discovery.

- Hands-on experience with Google Search Console, Google Analytics, SEMrush, Similarweb and related SEO tools. Working knowledge of Looker Studio. Working understanding of HTML, CSS and JavaScript and their SEO implications.

Python-based SEO analysis capability is a plus.

📌 SEO Senior Specialist| IIM Jobs| Infoedge| Noida|
🏢 Info Edge
📍 Noida