04 Oct
|
ONMO+
|
Bengaluru
About ONMO
ONMO is OnMobile’s direct-to-consumer Smart Console proposition, bringing a premium console and PC gaming experience to Smart TVs, laptops, tablets and smartphones without requiring expensive traditional gaming hardware.
The ONMO ecosystem includes a Smart Console, Pro Controller and access to premium games through its cloud gaming platform. Launched on Flipkart in June 2026, ONMO marks OnMobile’s entry into India’s console gaming market.
The Opportunity
We are looking for a Senior Marketing Manager – Brand & Communications to build and own the brand and communications narrative for ONMO .
This is a founding brand and communications role. You will be the connective tissue between leadership, internal teams and external agencies, ensuring that every campaign, communication and consumer touchpoint tells a consistent ONMO story.
What You Will Own
Brand & Communications
- Own the ONMO brand voice, tone and communication narrative across retail, digital, PR, influencer, packaging and other consumer touchpoints.
- Translate brand positioning into clear brand guidelines and communication principles that agencies and internal teams can use effectively.
- Ensure consistency and quality across all customer-facing communication and creative output.
- Evolve the brand narrative based on consumer insights, market response and business priorities.
Agency & Partner Management
- Manage creative, PR, influencer, content and specialist agency partners as the central point of accountability.
- Develop clear briefs, provide strategic feedback and ensure agencies deliver against agreed brand and business objectives.
- Manage agency timelines,
deliverables and commercial relationships while maintaining a high creative and execution standard.
Stakeholder Management
- Partner closely with leadership and commercial teams across Retail, D2C and Marketplace to align brand, campaign and business priorities.
- Establish a clear planning, review and sign-off cadence across multiple marketing workstreams.
- Ensure consistent messaging across internal teams, agencies and consumer-facing channels.
Awareness & Consideration
- Develop and execute the brand and communications strategy to build awareness and consideration for ONMO and the broader gaming category.
- Partner with PR and influencer agencies to drive credible third-party validation, category education and consumer engagement.
- Own the always-on and festive communications calendar in alignment with product launches, retail activity, D2C campaigns and marketplace initiatives.
- Build campaigns and content that make ONMO relevant to both gaming enthusiasts and new-to-category consumers.
What We’re Looking For
- 5–9 years of experience in brand marketing, integrated marketing, marketing communications or related roles, with strong agency-management experience.
- Proven experience in a 0-to-1 brand or product launch — building a brand from the ground up rather than managing an established brand.
- Strong understanding of brand strategy, communication planning, creative development and integrated campaigns.
- Demonstrated ability to work in quick-moving, ambiguous environments with evolving processes and priorities.
- Strong stakeholder-management and communication skills, with the confidence to challenge agencies and internal teams when required.
- Sharp creative judgment and a strong eye for brand consistency, storytelling and execution quality.
- Experience managing PR and/or influencer marketing programmes is an advantage.
- Experience in consumer technology, gaming, D2C or other high-consideration categories is preferred.
- A genuine interest in gaming, consumer technology and emerging categories is a strong plus.
Key Skills
- Brand Strategy & Positioning
- Integrated Marketing & Communications
- Agency & Partner Management
- PR & Influencer Marketing
- Creative & Content Development
- Stakeholder Management
Why Join ONMO ?
This is an opportunity to build the story of a new gaming brand from the ground up.
You will have the opportunity to shape how consumers discover, understand and experience ONMO — from defining the brand narrative to building campaigns, working with creators and agencies, and creating a distinct place for ONMO in India's emerging gaming ecosystem.
If you've helped build a brand or product from a blank page and enjoy turning ambiguity into something people can believe in, we'd like to hear from you.
Apply now and help build ONMO from the ground up.
📌 Senior Marketing Manager – Brand & Communications (Bengaluru)
🏢 ONMO+
📍 Bengaluru