1. Marketing Strategy, Annual Planning &
- Performance Steering

- Define the marketing strategy and annual priorities for

GMM and VRM

, aligned with business growth ambitions and market opportunities.

- Translate business strategy into integrated marketing plans, DIS priorities and operational plans in close partnership with business leadership.

- Identify market opportunities, customer segments and growth priorities and translate them into actionable marketing programmes.

- Establish clear KPIs and performance dashboards across marketing activities, continuously tracking effectiveness, pipeline contribution and business impact.

- Lead regular performance reviews and course-correct plans, investments and execution based on market performance and business priorities.

2.

Integrated

Campaigns, Brand &

- Digital Marketing Leadership

- Own the architecture of integrated marketing campaigns, including strategy, target audiences, value propositions, messaging, channel mix and activation plans

.

- Steer paid, owned and social media activities

, ensuring effective integration across digital and traditional marketing channels.

- Define requirements and priorities for websites, digital platforms, content, marketing assets and customer-facing communications.

- Strengthen digital demand generation and data-driven marketing capabilities, using performance insights to optimise campaigns.

- Measure campaign effectiveness, ROI and contribution to customer engagement, demand and pipeline.

3. Market &

- Customer Activation and Sales Enablement

- Lead the marketing activation agenda across distributor programmes, CTS/Technical Days, exhibitions,



customer events and strategic market initiatives

.

- Strengthen the connection between marketing activities and commercial outcomes, ensuring effective conversion of engagement into qualified opportunities, pipeline and customer growth

.

- Develop and maintain strong marketing standards for

LSX, sales enablement tools, customer presentations and field activation

.

- Partner closely with Sales and Business Development to identify customer and channel opportunities and develop targeted activation programmes.

- Equip commercial teams with the right content, campaigns, tools and insights to accelerate customer acquisition, conversion and retention.

4.

Marketing

Budget, Governance &

- Agency/Vendor Management

- Own marketing budget planning and investment prioritisation, including

L17 planning, RFCs and spend tracking

.

- Allocate resources towards initiatives with the highest potential business and customer impact.

- Ensure robust governance of POs, invoices, contracts, budgets and marketing spend in line with company policies.

- Lead relationships with external agencies, creative partners, digital partners, event agencies and other vendors.

- Ensure all marketing activities meet Company's brand, compliance, procurement and governance standards.

5. Team Leadership &





- Capability Building

- Lead, coach and develop the

ACM Marketing team

, creating clarity of roles, priorities, accountability and performance expectations.

- Set objectives, allocate responsibilities and resources, conduct performance reviews and provide regular coaching and feedback.

- Build marketing capabilities across strategic marketing, digital, demand generation, customer activation, content and commercial marketing

.

- Strengthen onboarding, talent development, succession planning and internal mobility.

- Foster an inclusive, collaborative and high-performing team culture focused on ownership, innovation, execution excellence and measurable business impact.

- Build robust cross-functional ways of working between Marketing, Sales, Business Development, Digital, Product Management and other commercial functions.

6. Cross-Functional, Regional &

- Global Collaboration

- Represent Marketing in

ACM and IMEA regional forums

, contributing market insights, priorities and growth opportunities to regional and global plans.

- Bring customer, channel, competitor and market intelligence into regional and global strategy development.

- Partner with Sales, AE, Product Management, Digital, Business Development and other functions to develop and execute strategic initiatives and product launches.

- Coordinate implementation of regional and global marketing programmes while ensuring strong local market relevance.

- Build alignment across functions and ensure seamless execution of strategic initiatives from strategy through market activation.

📌 Senior Marketing Manager (Navi Mumbai)
🏢 WhiteSlips Job Management Consultants
📍 Navi Mumbai