About the Role

We're looking for a data-driven, hands-on Marketing Specialist to own all aspects of marketing and broader brand-building activities for the organization. This is a full-funnel role spanning paid media, brand, events, content, and social/website ideal for someone who enjoys owning initiatives end-to-end, working across teams, and driving measurable business impact.

You'll work closely with cross-functional teams (Sales, Product, Leadership, Creative, and Partners) and take ownership of high-priority marketing initiatives that both generate qualified leads and strengthen brand presence in the market.

What You'll Be Responsible For

1) Digital & Performance Marketing

- Plan, launch, and optimize paid campaigns across digital channels for lead generation, while maintaining CPL & ROI targets
- End to End Execution: Manage full-funnel strategy audience targeting creatives conversion tracking and continuously monitor performance to implement optimizations
- Perform A/B testing across creatives, copies, landing pages, and audiences to improve efficiency
- Analyse campaign metrics (CTR, CPC, CPL, CPA, ROAS, etc.) and translate data into clear, actionable insights
- Scale winning campaigns while controlling costs and maintaining lead quality
- Ensure accurate tracking via Meta Pixel / Conversion API / Events setup, and coordinate with design/content teams on ad creatives
- Prepare regular performance reports and share insights with stakeholders

2) Content, Social Media & Website

- Develop and refine content for emailers, social posts, event communication, and marketing collateral
- Translate customer personas and pain points into relevant messaging and narratives, tailored to audience segments and business goals
- Manage social media channels end-to-end content calendar, scheduling, posting, and community engagement — to grow reach and engagement
- Maintain and update website content,



ensuring it stays accurate, on-brand, and aligned with ongoing campaigns
- Repurpose existing content into multiple formats — decks, short posts, infographics, event-ready material — and ensure alignment across teams

3) Brand Marketing

- Bring in new ideas and support brand-building initiatives, including brand positioning, messaging, and campaign planning
- Drive consistency and quality across marketing assets, ensuring alignment with brand tone, design principles, and value proposition
- Strengthen brand presence via digital channels, marketing materials, partner communication, and leadership visibility
- Coordinate the creation of high-quality assets (presentations, one-pagers, brochures, decks) in collaboration with design and internal teams
- Conduct competitor and market research to identify brand differentiation opportunities and emerging narratives in the category

4) Customer Engagement & Events-led Growth

- Support end-to-end planning and execution of events — conferences, roundtables, roadshows, partner events, webinars, and internal brand initiatives
- Coordinate with vendors, internal stakeholders, and external partners to ensure seamless delivery
- Own event marketing assets, including invites, event pages, standees, collaterals, and speaker decks
- Support post-event outcomes — lead follow-ups, campaign wrap-up communication, and performance reporting (engagement, participation, pipeline impact)

What You Should Have

- 7+ years of experience in Marketing,



with hands-on exposure to Digital/Performance Marketing as well as regular marketing activities such as Brand, Content, Events, and Social/Website management
- Strong expertise in Meta Ads Manager and running lead-generation / performance campaigns (CPAAS / SAAS / Telecom experience is a plus)
- Deep understanding of audience targeting & retargeting strategies, and hands-on experience with Meta Pixel / Conversion tracking
- Solid analytical and optimization skills, with the ability to translate campaign data into insights and action
- Proven experience planning and executing brand campaigns, marketing collateral, and events end-to-end
- Hands-on experience managing social media platforms and website content/updates
- Strong writing and copy-editing skills, with the ability to craft crisp, audience-centric messaging
- Strong project management skills — able to manage multiple initiatives and stakeholders simultaneously
- A proactive, high-ownership mindset — comfortable taking responsibility and following through
- Working knowledge of tools like MS Office (PowerPoint, Excel) and marketing platforms such as HubSpot, Canva, or similar
- MBA / equivalent degree in Marketing preferred

Preferred / Good to Have

- Experience in other paid channels (Google Ads, Native, etc.)
- Understanding of compliance/regulatory constraints in regulated categories (e.g., financial ads)
- Experience with CRM / lead quality tracking
- Knowledge of marketing automation tools and social media management/scheduling platforms

Key Performance Indicators (KPIs)

- Cost Per Lead (CPL) and Lead Quality / Approval Rate
- Conversion Rate and ROAS / ROI
- Campaign Scalability
- Brand visibility and engagement across marketing initiatives
- Event participation, engagement, and pipeline impact
- Social media growth/engagement and website content freshness & accuracy

📌 Senior Marketing and Digital Manager (Mumbai)
🏢 Tanla Platforms
📍 Mumbai