Role Overview

We’re looking for a Senior Digital Marketer to lead performance marketing and digital growth for a premium fashion/e-commerce business targeting the US market. The role requires strong ownership of paid acquisition, commercial thinking, customer economics, creative strategy, analytics and team coordination.

Responsibilities

- Own digital acquisition strategy across Meta and other relevant paid channels.
- Plan, launch, monitor and optimise campaigns against revenue, CAC/CPA and ROAS goals.
- Build a structured testing roadmap across audiences, creatives, offers, landing pages and funnels.
- Work closely with creative teams to develop performance-driven ad concepts and iterations.
- Analyse customer acquisition, conversion, repeat purchase and channel performance.
- Use AOV, gross margin, CAC, LTV and contribution economics to guide marketing decisions.
- Manage budgets and pacing across campaigns while balancing growth and efficiency.
- Develop reporting dashboards and communicate performance, insights and actions to leadership.
- Research competitors, customer behaviour and market trends in the US fashion/e-commerce space.
- Coordinate with Shopify, CRM, creative and content teams to improve the full customer journey.
- Identify tracking, attribution and funnel issues and work with relevant teams to resolve them.




- Gradually build and lead the performance marketing function as the business scales.

Skills Required

Must have:

- 8+ years of digital/performance marketing experience.
- Robust hands-on experience with Meta Ads and performance marketing.
- Experience managing campaigns for the US market.
- Experience in fashion, premium/luxury, D2C, beauty or another high-consideration e-commerce category.
- Strong understanding of CAC/CPA, ROAS, AOV, LTV, conversion rate and contribution economics.
- Experience managing meaningful paid-media budgets and making budget allocation decisions.
- Strong analytical, reporting and forecasting skills.
- Experience developing and evaluating creative testing strategies.
- Strong understanding of funnels, landing pages, CRO and customer journeys.
- Ability to work independently and own outcomes.

Good to have:
- Shopify / D2C experience.
- Google Ads / Shopping / Performance Max.
- GA4, Google Tag Manager and attribution tools.
- CRM, email/SMS and retention marketing.
- Experience with premium or high-AOV products.
- Experience managing agencies, freelancers or junior marketers.
- Strong understanding of US consumer behaviour and seasonality.

Actual ownership and commercial results > certifications. Pay: ₹50,000.00 - ₹80,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Senior Digital Marketing Executive (Zirakpur)
🏢 High Heads
📍 Zirakpur