We are seeking a high-performing, hands-on FMCG Sales Manager to lead and execute sales operations from the ground up. In this role, you will be responsible for launching and expanding our market presence, setting up distribution channels, driving primary and secondary sales, and building strong retailer and distributor networks across General Trade (GT) and Up-to-date Trade (MT) channels. As our market footprint grows, you will also play a key role in building and structuring our sales function.

Key Responsibilities1. Sales Operations & Market Execution

- Lead end-to-end sales operations, market entry strategies, and ground-level execution in the designated territory.
- Set and achieve monthly, quarterly, and annual targets for primary and secondary sales.
- Plan and execute daily field visits, Permanent Journey Plans (PJP), and market coverage routines to maximize retail reach.

2. Distribution & Network Building

- Identify, onboard, and manage Distributors, Super Stockists, Wholesalers, and Retail Outlets.
- Drive numeric and weighted distribution by establishing new retail counters across allocated territories.
- Manage distributor inventory, order processing, credit terms, and claim settlements efficiently.

3. Sales Growth & Beat Planning

- Formulate beat plans to maximize daily store calls, order volume, and product availability.




- Drive both Primary Sales (Company to Distributor) and Secondary Sales (Distributor to Retailer).
- Track key FMCG metrics: TLSD (Total Lines Sold per Day), BPC (Billed Productivity Calls), and ECO (Effective Coverage Outlets).

4. Trade Marketing & Visibility

- Execute trade marketing campaigns, retailer schemes, and promotional offers effectively.
- Ensure optimal product visibility, POP/POSM placement, and shelf placement at retail counters.
- Monitor competitor pricing, product launches, and market trends to provide actionable insights for business growth.

Key Requirements & Qualifications

- Experience: 3 to 7 years of proven, hands-on experience in FMCG sales (Packaged Foods, chocolates).
- Education: Graduate in any discipline (MBA in Sales/Marketing is a plus).
- Track Record: Strong experience in distributor setup, General Trade coverage, and achieving revenue targets independently.
- Skills: Excellent negotiation, channel management, route planning, and communication skills.
- Tools: Proficiency in Sales Force Automation (SFA) apps, distributor management systems (DMS), and MS Excel/Google Sheets.
- Mobility: Willingness to travel extensively within the assigned territory

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits

- Cell phone reimbursement

Work Location: In person

📌 Sales Manager – FMCG (Nagpur)
🏢 Aatreyaa International
📍 Nagpur