Greetings !

Role : Sales Manager B2B E-commerce Growth & Business Development

Comapny name- Waaree Energies Ltd

Location- Grant Road

Position: Sales Manager B2B E-commerce Growth & Business Development

Company: Waaree Energies Limited

Platform: shop.waaree.com

Experience: 58 years in B2B e-commerce, growth, digital sales or business development

Role Objective

Build and scale shop.waaree.coms B2B business by acquiring business customers, driving qualified traffic, developing buying tools and financing partnerships, and converting demand into profitable online sales.

The individual will own the B2B customer journeyfrom discovery and enquiry to financing, purchase and repeat orders.

Key Responsibilities

1. B2B Business Growth

- Develop and execute the B2B growth strategy with clear revenue, margin and customer acquisition targets.
- Acquire and grow relationships with solar installers, EPC contractors, dealers, electrical contractors, resellers and commercial buyers.
- Build segment-specific offers and purchase journeys based on customer requirements.
- Track competition and identify opportunities to improve Waarees B2B proposition.

2. Develop B2B Buying Tools & Capabilities

- Identify, prioritise and launch features that help business customers purchase through shop.waaree.com.
- Work with technology, finance and operations teams to develop capabilities such as:
- Bulk-order enquiries, RFQs and quotation-to-checkout journeys.
- Volume-based pricing and approved customer-specific offers.
- Business accounts with GST details, saved quotations and quick reordering.
- Freight estimates, delivery timelines and stock visibility.
- Product-selection tools, project requirement calculators and relevant bundles.
- Payment links and assisted buying journeys that lead to website checkout.
- Own business requirements, rollout, adoption and measurement of each features impact on sales.

3. Financing & Payment Partnerships

- Identify and develop partnerships with banks, NBFCs and other suitable providers for business purchase financing.
- Evaluate options such as purchase finance, approved credit arrangements and instalment payments based on customer needs.
- Coordinate commercial terms, eligibility requirements and integration with finance, legal and technology teams.




- Make financing easy to discover and apply for during the buying journey.
- Track financing applications, approvals, turnaround time and conversion into orders.
- Ensure credit decisions and exposure remain within approved partner and company policies.

4. Drive Qualified Traffic & Demand

- Work with marketing to drive relevant B2B traffic through search, SEO, targeted campaigns, email, WhatsApp and remarketing.
- Develop landing pages and campaigns for specific buyer segments, products and bulk requirements.
- Build referral, installer and business partnerships that bring purchasing customers to the platform.
- Activate existing customer databases and reactivate dormant accounts.
- Measure campaigns by qualified leads, purchasing accounts, revenue and acquisition cost.

5. Own Conversion & Sales Closure

- Own the funnel from website visit and enquiry to quotation, financing, payment and completed order.
- Establish clear lead assignment, response timelines and follow-up processes.
- Personally drive key-account negotiations and high-value order closures.
- Recover abandoned checkouts, pending quotations and incomplete financing applications.
- Identify barriers involving pricing, freight, payment, product selection or delivery and coordinate solutions.
- Ensure assisted sales are completed and recorded through shop.waaree.com.

6. Build Repeat Business

- Develop account plans for high-potential customers and capture their upcoming project requirements.
- Launch reorder reminders, account offers and retention programmes.
- Increase purchase frequency, average order value and revenue per account.
- Coordinate reliable fulfilment and customer issue resolution to support retention.

7. Analytics & Commercial Ownership

- Maintain a dashboard covering traffic, enquiries, quotations, financing applications, orders and repeat purchases.
- Monitor profitability after discounts, freight support, marketing costs and financing-related costs.




- Run experiments to improve acquisition and conversion, and scale what delivers measurable returns.
- Present monthly growth plans, forecasts and performance reviews.

Candidate Requirements

- Proven experience growing B2B e-commerce revenue or a digital business.
- Experience translating customer needs into platform features and commercial partnerships.
- Exposure to financing partnerships, business credit or payment solutions preferred.
- Solid understanding of digital acquisition, CRM, funnel conversion and key-account sales.
- Ability to write business requirements and work with technology teams through implementation.
- Strong commercial negotiation, analytical and execution skills.
- Experience in solar, electrical, industrial supplies or related B2B categories preferred.

Preferred Background Relevant growth, business development, category or digital sales experience at Moglix, IndustryBuying, Amazon Business, OfBusiness or comparable B2B commerce companies.

Education

- Bachelors degree in Business Administration, Commerce, Marketing, Engineering or a related field.
- MBA/PGDM in Marketing, Sales, Strategy or E-commerce preferred.
- Certifications in digital marketing, e-commerce analytics or product management are an added advantage.

Required Skills

- B2B business growth: Ability to acquire business customers, develop key accounts and grow revenue and repeat purchases.
- E-commerce sales conversion: Experience managing the journey from website traffic and enquiry to quotation, negotiation, payment and online order closure.
- Digital customer acquisition: Working knowledge of SEO, Google Ads, LinkedIn campaigns, remarketing, email and WhatsApp marketing, with a focus on qualified leads and sales.
- B2B tools development: Ability to identify customer needs, prepare business requirements and coordinate with technology teams to launch bulk pricing, RFQ workflows, quick reordering, freight calculators and other buying tools.
- Financing partnerships: Ability to evaluate and develop partnerships with banks, NBFCs and payment providers for business purchase financing.

Interested candidates can send their CV on [email protected] for any query related to job profile plz feel free to call on (phone hidden). Thanks & Regards,

Deepali

HR

Waaree Group

📌 Sales ManagerB Ecommerce Growth & Business Development (Mumbai)
🏢 Waaree Energies
📍 Mumbai