Function: Aftermarket Sales & Business Development
Reporting to: Zonal Head Aftermarket Business Head
Role Purpose The Regional Manager will be responsible for driving profitable aftermarket business for Neo Wheels and Zetta.
The role will focus on:
- Expanding Neo's dealer and distributor network
- Increasing secondary sales and market penetration
- Developing tyre-dealer conversion opportunities
- Building Neo/Zetta brand visibility at retail level
- Improving availability and stock rotation
- Managing regional sales targets and collections
- Developing recent markets in underpenetrated territories
Key Responsibilities
1. Sales & Business Growth
- Deliver monthly, quarterly and annual sales targets for Neo Wheels and Zetta.
- Drive both primary and secondary sales across the region.
- Develop a structured territory-wise sales plan covering all major districts.
- Identify high-potential tyre dealers and convert them into alloy-wheel dealers.
- Increase sales through existing dealers through range expansion, display and stock planning.
- Develop institutional, multi-brand tyre and premium automotive retail accounts.
1. Dealer & Distributor Development
- Appoint quality distributors/dealers in uncovered territories.
- Build relationships with key tyre dealers and aftermarket retailers.
- Develop a dealer segmentation system Strategic Growth Regular Development.
- Ensure adequate Neo and Zetta stock at important retail points.
- Conduct regular dealer visits and joint business planning.
- Resolve dealer issues relating to pricing, availability, warranty and service.
1. Market Development
- Identify new aftermarket opportunities and emerging vehicle segments.
- Map competitor presence and pricing for brands such as Onyx, Platti, Advantech, Minda and other local/imported brands.
- Track fast-moving designs, sizes, finishes and vehicle applications.
- Develop market-specific product recommendations for the company.
- Conduct dealer meets, product demonstrations and retail activation programs.
1. Retail Visibility & Brand Building
- Drive Neo branded-store initiatives in high-potential locations.
- Ensure proper display of Neo and Zetta products at dealerships.
- Implement company-approved dealer branding and merchandising.
- Conduct local marketing activities with key dealers.
- Build Neo as a preferred aftermarket alloy-wheel brand among tyre dealers and consumers.
1. Channel Discipline
- Ensure adherence to company pricing and territory policies.
- Monitor unauthorized selling and inter-territory billing.
- Track dealer discounts and market pricing.
- Maintain healthy channel margins while protecting Neo's brand positioning.
- Ensure timely collections and control outstanding receivables.
1. Team Management
- Lead and develop the regional sales team.
- Set individual territory-wise targets and KRAs.
- Conduct weekly sales reviews.
- Coach sales executives on dealer acquisition, product knowledge and conversion selling.
- Ensure disciplined market coverage and reporting.
The candidate should have strong relationships with tyre dealers, automotive accessory dealers and multi-brand workshops. Education: Graduate MBA preferred.
Critical Competencies
- Strong dealer-network development capability
- Excellent negotiation and communication skills
- Commercial acumen
- Understanding of aftermarket distribution
- Ability to generate business rather than merely service existing dealers
- Strong market-working discipline
- Data-driven sales planning
- Ability to identify and convert new dealers
- Good understanding of competitor activity
- Leadership and team-management capability
Languages: Regional and English.
📌 Regional Manager Sales (Chennai)
🏢 Neo Wheels
📍 Chennai
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